Sell These Products on TikTok: 5 Top Trends
You have millions of potential buyers right at your fingertips on TikTok. Film a short video, use a few niche hashtags and find your target audience in minutes. With TikTok Shop, it’s never been easier to monetize your following.
TikTok Shop allows you to showcase your products, like custom apparel and accessories, in creative and eye-catching ways. Followers can shop your products directly from livestreams, pre-recorded videos or by visiting your profile. These unique selling tools allow you to tell a story with your products and make an impact on TikTok that goes beyond monetization.
But what sells best? What kind of products will resonate most with your followers? Don’t worry. We’ve created a list of the top trending merch items that are dominating TikTok right now with examples from real creators. From stylish accessories to niche finds, these products are not just cool—they’re guaranteed money-makers.
Ready to make money with your own custom merch on TikTok? Let’s see what products you should be selling and why.
1. Oversized Hoodies
TikToker: lifesrad
Oversized hoodies are a TikTok favorite, combining comfort, style, and versatility into one must-have item. These wardrobe staples have become a canvas for creativity and self-expression, making them a top-seller on TikTok Shop.
They look great on their own or with whatever aesthetically-pleasing design you have up your sleeve. Oversized hoodies are perfect for homebodies or those looking for ultimate comfort on-the-go. They’re the ultimate form of loungewear with the right amount of style.
TikTok users love unique and bold designs, and oversized hoodies provide the perfect space to showcase them. From minimalist typography to vibrant graphics inspired by TikTok trends, hoodies can be tailored to match niches like anime, music, or pop culture references.
Comfort is king on TikTok, and oversized hoodies deliver. They’re cozy, relaxed, and flattering for all body types, making them a confidence-boosting choice for TikTok’s diverse audience.
Oversized hoodies often appear in TikTok trends like “outfit of the day” challenges or cozy aesthetic videos. Encourage creators to style your hoodies in their content, tapping into TikTok’s viral nature to showcase your designs.
To boost sales, focus on designs that resonate with TikTok’s trend-savvy audience and showcase how versatile your hoodies can be.
2. Reusable Tote Bags
TikToker: shairgurrrl
Tote bags are one of the simplest ways to elevate your everyday look. They’re practical, versatile, and eco-friendly. What’s not to love?
Tote bags are like a blank canvas, making them ideal for trendy, TikTok-inspired designs. It’s easy to emphasize your personal style or make a statement with bold quotes, quirky slogans or branded designs.
This what’s in my bag video from shaigurrl is the perfect combo of a trending moment and trending product. She was able to showcase her latest purchase while telling a story and giving her followers insights into her lifestyle. It’s inspiring and relatable to a younger demographic.
TikTok users love products that combine style with practicality. Reusable totes are perfect for carrying groceries, books, or everyday essentials while doubling as a chic accessory.
Tote bags are also a budget friendly merch item for people who don’t want to break the bank. Offer discounts or bundle deals to boost sales and attract buyers looking for affordable, stylish solutions.
3. Personalized Mugs
TikToker: farmacy.market
Personalized mugs are more than custom drinkware—they’re keepsakes that celebrate life’s most meaningful moments. From birthdays and anniversaries to graduations and new jobs, personalized mugs are the ideal way to commemorate special occasions.
TikTok audiences love sharing heartfelt moments, and custom mugs make these milestones even more memorable. Offer designs for birthdays (“Happy 30th”), graduation (“Proud Grad”) and important milestones (“First Day as a Boss”) that will appeal to celebration-driven shoppers.
Personalized mugs are a go-to gift for loved ones. Designs featuring names, inside jokes, or heartfelt messages make them a favorite for parents, siblings, best friends, or partners. We love this “Mom, You’re Going to Be a Grandma” mug from a fellow TikToker.
TikTok has popularized “unboxing” and “gift reveal” videos, and personalized mugs fit seamlessly into this trend. Encourage influencers to highlight your mugs as thoughtful, customizable presents in their videos, tapping into TikTok’s love for emotional and aesthetic content.
By promoting personalized mugs as meaningful, practical, and on-trend gifts, you can attract TikTok’s gift-giving audience directly to your content.
4. Oversized Tees
TikToker: sachebabyyy
It looks like the oversized tee has replaced the once trendy cropped/fitted tee in terms of style and function. And it’s all over socials, like TikTok.
People love the comfortability and the freedom of expression an oversized tee grants them. They can be styled as casual loungewear, paired with biker shorts for a trendy streetwear look, or even dressed up with accessories. This versatility makes them a hit with TikTok’s diverse audience.
Oversized tees provide ample space for bold designs, catchy phrases, or detailed artwork. It’s the perfect way to spread your message, like sachebabyyy did with her design. We love the faith-based message and playful font. The big design on the back and simplistic design on the front is perfectly in-line with what’s trending on TikTok and beyond.
Oversized tees are perfect gym wear, loungewear and more. They have a universal appeal to more potential buyers, regardless of age or identity. Aesthetic-driven themes tend to do best with the TikTok audience, so keep that in mind when making your designs!
5. Stickers
TikToker: jazzzzzzzyj
Stickers might be small, but they make a big impact when it comes to selling on TikTok. Stickers are affordable, fun, and highly customizable items. They’re a favorite among Gen Z for self-expression and perfect for TikTok's trend-driven audience.
Stickers are budget-friendly, making them an easy purchase for TikTok’s younger, cost-conscious audience. They’re the ultimate product to help you tap into TikTok trends. Whether it’s viral catchphrases, memes, aesthetic themes (like cottagecore or vaporwave), or niche fandoms, your sticker designs can cater to a wide range of audience.
They’re also the ultimate personalizer for water bottles, laptops, phone cases, you name it. Encourage buyers to share how they use your stickers with creative TikTok videos to spark interest and engagement.
Whether you’re targeting artists, students, gamers, or influencers, stickers can appeal to almost any niche. We love this “Don’t hate me just cause I’m a little cooler design” from a TikToker.
They clearly know their audience and their sense of humor. And with designs like this, it’s easy to roll in the sales on TikTok.
With TikTok Shop, it’s easy for sellers to connect with a highly engaged audience and showcase trending products in creative ways. By focusing on hot-selling items like oversized hoodies, stickers, totes and more, you can maximize your chances of success on the platform.
Combine these products with authentic storytelling and catchy videos to make your TikTok Shop a go-to destination for shoppers. The key is to stay on top of trends, experiment with content, and engage directly with your audience.
Start now, and let your TikTok Shop become a driving force in your e-commerce journey!