Merch Items For Your Summer Wardrobe

Merch Items For Your Summer Wardrobe

Summer brings the return of many things. Seasonal scents like sunscreen and barbeque. Water sports and camping. A new summer wardrobe.

Spreadshop has a wide variety of summer-ready clothes and accessories that will spice up your time in the sun, or keep you cool in the shade. Look stylish for that road trip you’ve been planning, a day on the beach, or when you’re just lounging by the pool.

Everyone is bound to be jealous of your fresh fits, asking you where you got them.

Tell them about all the Spreadshop items you’re incorporating into your summer routine – tanks, water bottles, totes, hats – and how they can find merch for whatever they’re interested in, too.

While everyone is wearing similar trendy clothing, stand out and feel original knowing you’re getting the most out of your summer wardrobe.

Tops

Tops

Transition into your daily summer wardrobe with two summer staples: tanks and crop tops. And it looks like you’ll finally have some places to wear them, with businesses and venues opening up to more people every day.

In preparation for the return of live music, why not add some new band merch to your closet?

Spreadshop is the merch destination for independent artists across the country that range in genres from rap to electropop to heavy metal.

James Scott Bullard is a country singer/songwriter that lives and breathes americana. His merch features bold images of his likeness and more understated logo options.

His Rattlesnake Biker racerback tank looks like something straight out of Sons of Anarchy, perfect for rocking out in style. Or be cheeky with his Mom’s Love JSB tank. 

Spread the word about a small artist you love when you’re in a concert setting; you’ll make a friend and fellow fan in the process.

Crop Tops

But it wouldn’t be summer if you didn’t rock a crop top. They’re a great beach cover up option or for everyday wear. 

Minerva Thirteen has unique and edgy designs in their shop that work well with the style of shirt.

The shop is run by Stephanie, and was inspired by her handmade jewelry line of the same name. But you don’t necessarily need to be into jewelry to wear her merch.

There’s a universal edginess to her stuff that carries a real rock n roll rebel vibe. 

Her M13 Rad Cuts cropped t-shirt is a standout design of a dagger with a banner for the words Minerva 13. It feels similar in a way to some of the styles that are in James Scott Bullard’s shop.

Another cool cropped option she offers is her Forever Rad Dark Coven cropped t-shirt. The design has a long-fingered nailed hand doing the rock symbol, with some punk rock jewelry to match.

Drinkware

Drinkware

You gotta stay hydrated when you’re spending hours basking in the sun. Stay away from those single-use plastic bottles and use different reusable drinkware that fits whatever mood you’re in or the activity you’ve got going on that day.

Bring your water on-the-go with our reusable water bottles. They’re great to take to sports games or for when you’re doing other strenuous outdoor activities like hiking or bike riding.

They keep your drink cool and are a fun and unique merch item; no one’s expecting you to get so creative with something as forgotten as a water bottle. 

In Her Shop has a great line of simplistic and eye-catching water bottle and drink ware options. Their shop is all about empowering women wood artists and creating a sense of community. They create apparel and other gifts for women woodturners, woodworkers, and wood artists.

Get more retro with their 50s inspired cartoon sawdust graphic water bottle. It’s like The Jetsons with a woodworking twist.

Favor something more simplistic? In Her Shop’s Woodturning Makes Me Happy design is stylized without being too on-the-nose with the theme. 

These kinds of items are the perfect kind of thing to take to different wood related workshops, classes, or camps you might be going to if that’s your thing.

Even if you’re not into woodworking, there’s a way you can relate what you’re doing into your merch items.

Mason Jars

If you’re spending your day by the pool, you can’t get anymore perfect than our mason jar glasses. Perfect for the drink of your choice: homemade lemonade, iced coffee, a sweet summer cocktail.

This Half Full mason jar from Hey Jessica is a total mid-day mood. The reusable straw and screw cap make it ideal for mixed drinks and helps prevent unwanted spills.

Now you need a nice mug to wind down your evening with.

Getting together with your friends in a cabin in the woods for the weekend? Are they into the Canadian prog rock band Rush as much as you?

Shop from Rush Fans: an online fan community that pays tribute to all things Rush. And they’ve got quite the following. With just over 40 thousand followers on Instagram and a Youtube channel for roundtable discussions and conversations where fellow fans, these people are ride or die.

Their RF logo camper mug is a staple for late night hangs by the campfire. Roast some smores and listen to your favorite albums into the wee hours of the morning.

Bags

Bags

The tote bag is the quintessential summer wardrobe item

They’re a staple for entire days spent out in the sun and can fit practically anything: beach towels, sunscreen, bathing suits, snacks. The list is endless.

Spreadshop offers two tote bag options depending on the activities you have planned for the day. 

The standard tote bag is great for quick errands when you’re on vacation or when you just want to carry the essentials around. 

The eco-friendly cotton tote is the “big boy” option and is great for family trips when everyone has their own items – goggles, flip flops –  that need to be towed around.

Want to get out and experience some fresh mountain air? Carry your reusable water bottle and a granola bar or two in a cool tote, like this adventure-themed one from nature vlogger Michael Paul Wright. 

“Adventures and things” might as well be your summer mantra if you’re an avid outdoor explorer. Take it to heart and make it your goal to walk more trails and visit more national parks in your free time.

Bags and Totes

If lounging is more your thing, incorporate two of your interests in one with this tote from The Birth of Venus Tarot: seashells and tarot card reading. 

The pink lettering stands out against the black backdrop and is sure to strike up conversation on the beach. You might meet a fellow tarot card reader and connect over the reading process, striking up a conversation about your different signs and what else you have in common.

If you’re looking for something more heavy duty, our Canvas Backpack is a great option.

The backpack has a retro vibe with a trendy look. Made of durable cotton canvas, it’s perfect for carrying around all the essentials, especially for outdoor activities like hiking or when you’re camping.

My love for Rush runs deep so forgive me for mentioning Rush Fans again, but they’re canvas backpack really captures a whole vibe.

It reminds me of something you’d see at a summer camp in the 70s and captures the essence of the outdoors, while also reminding you of an event you might have been part of.

The canvas backpack is a summer wardrobe and all year staple, perfect for weekend getaways or professional use like school, or even as a daily work bag.

Hats

Hats

Hats are another great way to protect yourself from the sun with a style that suits you.

Our Snapback Baseball Cap is a classic hat option that works for whatever occasion: sporting events, a family get together, playing some golf. 

Swing Easy – Durango is a shop for a golf simulator lounge located in Durango, Colorado that offers interactive golfing experience all-year round.

This may be for a specific type of golfing in a specific place, but their logo and messaging feel universal to the golf experience. Their Swing Easy cap has a minimal golf-centric design that looks fresh and speaks to the sport.

I know my dad wouldn’t mind wearing something like it – and he’s on the golf course 2 to 3 times a week. 

If your style is more funky and quirky, then a bucket hat is what you need to be wearing this summer.

I know, I know, it might seem too much like “dad wear” but I say embrace it. They’re not for everyone but they’re an unexpected and fun fashion choice that’s definitely gonna draw some attention.

Great for those beach days when there’s not a cloud in sight and you just can’t seem to escape the beating rays of the sun. 

Wearing something like the Swing Easy bucket hat shows you’re an individual that loves to express themselves.

You might be able to get away with not wearing a bucket hat this summer, but you won’t be able to ignore all the summer wardrobe ready merch your favorite Spreadshop has to offer and how much it impacts your favorite summertime activities.

Sign up for your own Spreadshop Today!

Merchandise for College Athletes: Understanding NIL in 2021

What is NIL? Why is it a game changer for College Athletes?

What happens when the love of the game just isn’t enough to sustain a student that’s trying to leave it all on the field, get good grades, AND set up a future career in the sport? Being able to capitalize on NIL (name, image, and likeness) is soon to be a major game changer for student athletes across the country. Merchandise sales for College Athletes will be huge.

College athletes in the NCAA (National Collegiate Athletic Association) don’t have the same rights as professional athletes. They can’t endorse products or accept sponsorship deals, but new NIL legislation is being presented that will finally allow them the right to earn compensation and brand themselves like the pros do.

These laws are shifting in favor of athletes. It’s important to be ready when the legislation is passed. Athletes should be thinking about how to sell themselves, how merch can help them, and how they want to tell their story. They’ll finally have the opportunity to own their name and use it their way soon enough, and now’s the time to get the ball rolling.

Name Image Likeness Readiness

What Does NIL Do for College Athletes?

Owning your name, image, and likeness is crucial for a professional or would-be professional athlete. But what does that really mean; how do you own yourself?

A student athlete doing commercials for a chain restaurant, a student athlete wearing a brand’s clothing on Instagram in a sponsored post, a student athlete creating their own merch and selling it to their fans; these are all things college athletes currently can’t do.

The NCAA and the college essentially own the rights to that athlete and can market them how they want. They can use them in their advertisements, on their social media – but the student sees none of that profit.

You might be wondering how this really affects student athletes in the long run? They’re getting their school paid for – even room and board – so why are NIL rights so important?

College athletes don’t get paid. They may be getting their school paid for, but playing a sport even in school is a full-time job.

A numbers game.

A 2014 study by the National Labor Relations Board showed that players at major college football programs spent “40 to 50 hours per week on [football] duties during the three-or four-month football season.”

That’s hard work that leaves little time and energy for classes and studying, let alone having some kind of social life. If colleges aren’t going to pay their athletes, they need to implement NIL laws that will finally give these students a way to make extra money and start to build their professional image.

Considering just under 2% players of college football players actually make it to the NFL, this would give students more opportunities to market themselves and attract interest from the big time teams and recruiters.

And this applies to all sports. Playing on a recognized college team just isn’t enough anymore. Athletes need to find ways to use their image to their advantage and take social media and other advertising opportunities to get noticed.

Top Players to Watch in the NIL Game

It’s great to be able to start thinking about these opportunities, but how do you actually go about selling yourself as a college athlete when these NIL laws are finally enacted? They don’t have a PR team or the support that professionals do, so they’re going to have to turn to third party services, and there are some key players to watch.

OPENDORSE Leads the Way

Merchandise for College Athletes

Opendorse is an athlete marketing service that helps athletes plan their social media posts with content that both fans and partners will love. More than 30,000 athletes currently use their service that connects athletes with leaders in the sports marketing field and Opendorse’s people-driven social media management platform that generates data-driven marketing.

They guide you to create the kind of content that drives engagement and interest. Opendorse shows you how you can use the sport you love to build your brand and attract supporters. Athletes will be able to increase their exposure and engage with recruiters in a way they couldn’t have done before.

NOCAP SPORTS, The Rookie to Watch

Best Merch For Student Althletes

Then there’s NOCAP Sports: a brand new entry into the NIL game. Their mission is to give every athlete the opportunity to succeed in the NIL era with access to the best tech, resources, and sponsorship opportunities.

“We wanted to give every athlete a chance to succeed in this new
era of college sports and that is why we built NOCAP. The platform will help athletes maximize their NIL earnings, stay compliant and get educated so that they are prepared for long term success both on and off the playing field.” – Nicholas Lord | Founder & CEO

This is a perfect option for college athletes just taking advantage of NIL rights when they become available. NOCAP helps athletes capitalize through multiple revenue streams, and connects businesses, agencies, and colleges with high-end resources to tackle everything NIL. NOCAP’s instagram is doing a great job showing athletes what they’re really worth.

FanWord, the Best Coach for Your NIL Strategy

Merch for College Athletes

For players that want to go beyond the hard data and show the heart of what they do, FanWord is another great option. Their whole thing is telling athlete stories that go beyond sports. They want to figure out what you’re all about and market you in a way that feels authentic and personal.

They use FanWord Stories to get to know an athlete and see what you want to share with your audience. Those stories are set up on a digital platform that can be integrated with existing websites and social media. This gives athletes a clean and visual representation of themselves that can house written content, video, photography, and social media.

If athletes want to know more about self-promotion and marketing, FanWord Coach provides the best-in-class NIL education from industry professionals. Easy-to-consume online courses and workshops are available for whatever topic you want to learn more about, like learning how to use Cameo, or starting a podcast.

FANWORD + SPREADSHOP

Spreadshop + FanWord = A big win for Athletes!

We’re proud to be an official education partner with FanWord. Together, along with their other education partners, we look forward to helping College Athletes make smart choices and avoid the fumbles of entrepreneurship. Our goals are aligned with those of young athletes looking to share their story and promote themselves to their fans and followers. We’ve developed prosperous relationships with Youtubers, podcasters, and other content creators for nearly two decades, and we want to pass that experience on to Athletes.

Winning the Merch Game for College Athletes?

Having merch to be able to use for marketing and profit from is going to be a major game changer when NIL rules and regulations are lifted in the NCAA – and that’s where Spreadshop comes in!

It’s completely FREE to start a Spreadshop, and YOU get a portion of your sales. Plus, as a full-time, hardworking college athlete, you won’t have to worry about fulfilling inventory or dealing with customer service – we’ve got that all covered!

GET READY FOR NIL

We can’t stress it enough. NIL is the most important thing to happen for College Athletes, maybe EVER.

If you’re an athlete be sure to get educated right now about Name / Image / Likeness laws in your state. Use the links in this article as a great start.

Our strategic partnerships with NIL agencies like FanWord make us a trusted source for all things merch. We’ll have more exclusive content soon with our partners here, but in the meantime if you have any questions about merchandise for student athletes, or if you’d like to team up with Spreadshop, shoot us an e-mail. We’re happy to share all we know to help you win in the merch game.

Merch is going to be a key source of support for athletes in the NIL space. Fans will want to show their support, and players will just want to have their name out there. It’s bound to become a crowded marketplace, but by using Spreadshop and integrating it with NIL services, you can get everything you want promotion wise without the headache of dealing with multiple platforms or services. Stay tuned for more news about our official integrations and partnerships with these platforms.

What’s Next for NIL? (2021)

NIL legislation has really ramped up within the last year. The pandemic further highlighted the concerns of college athletes and their lack of compensation and representation.

Bills regarding NIL laws have already been passed in 11 states, and bills for 18 states were introduced in 2021.

A national bill introduced in late April has bipartisan support and backing from the NCAA who are calling for a national law and value the bipartisanship of the bill.

While several states have NIL laws scheduled to take effect on July 1, including Florida and Mississippi.  The NCAA is concerned that having NIL laws for different states will create confusion and competitive inequality, and is seeking a national NIL law from Congress.

“The time for action on this issue is now. Student-athletes have long deserved the right to profit from their NIL. Our bill would grant this right, while also protecting the integrity of the college sports system,” Rep. Anthony Gonzalez, co-sponsor of the bill, said in a statement.

This bill from Gonzalez and Emanuel Cleaver is similar to one they introduced last September, but has an added change. It bars athletes, schools, and the NCAA from having deals with certain products and companies, like tobacco and casinos.

“Enactment of NIL laws for college athletes is going to come swiftly in what will hopefully be national reform.”- Emanuel Cleaver

It’s time for college athletes to own their image, and develop a brand. It’s going to make them more prospective to recruiters in the big leagues if they have sponsorship deals and merch development to show. With NIL, we’re entering a new era of sports marketing and Spreadshop is excited to be a part of the journey.

EU Digital Package: Will Your VAT Rate Change?

EU Digital Package: Will Your VAT Rate Change?

On July 1st, 2021, the EU digital package will come into play. It will also bring along new rules for shipping within Europe. Learn if your earnings will be affected by the changes.

What does the EU digital package change?

The EU digital package newly regulates in which EU country the VAT is calculated for cross-border shipping – in the destination country or in the shipping country. In other words, it is a question of whether the German VAT or the VAT of the destination country is applied to an order. Only deliveries to private customers are affected by the new regulation.

What does this mean for me?

If orders are placed from one of the following countries, nothing will change for you. This is because Spreadshop already charges customers the VAT rate of the destination country when shipping to these countries. On this basis, the amount of your payment will be calculated and paid out accordingly.

Destination country VAT rates

Shipping Country VAT rate
Austria (AT) 20%
Belgium (BE) 21%
Czech Republic (CZ) 21%
Denmark (DK) 25%
Spain (ES) 21%
Finland (FI) 24%
France (FR) 20%
Ireland (IE) 23%
Italy (IT) 22%
Luxembourg (LU) 17%
The Netherlands (NL) 21%
Poland (PL) 23%
Sweden 25%

 

However, if the order comes from one of the following countries, your payment may change. This is because Spreadshop used to apply the German VAT rate of 19% when shipping to these countries. As of July, the new tax rate of the destination country will be applied. Again, you don’t have to do anything, and this will happen automatically. Spreadshop will take care of the EU digital package changes.

Destination country VAT rates

Shipping Country VAT rate
Bulgaria (BG) 21%
Cyprus (CY) 19%
Estonia (EE) 20%
Greece (EL) 24%
Croatia (HR) 25%
Hungary (HU) 27%
Lithuania (LT) 21%
Latvia (LV) 21%
Malta (MT) 18%
Portugal (PT) 23%
Romania (RO) 19%
Slovenia (SI) 22%
Slovakia (SK) 20%

 

If you have any questions about the impact of the EU digital package, ask us in the forum.

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How to Avoid Copyright Laws When Making Fandom Themed Merch

How To Avoid Copyright Laws

Ever wanted to make your own fandom merch for your favorite movie or TV show, but are being held back by a little thing called copyright? Get to know more about how to avoid copyright laws and the best tips and practices.

Knowing what copyright law is and how easily you can break it if you’re not careful is essential for those making fandom merch, or any kind of merch really. Corporations have no shame in shutting down shops who are using trademarked logos and characters – no matter how small they are.

As a designer and seller of fandom merch, you need to make the right choices to avoid serious legal action. But copyright law can even put you in a creative position to speak to an audience that hasn’t seen what you’re offering them before. Being able to say something new and not get sued? Sounds like a win-win to me.

What is Copyright?

What is Copyright?

When a work is copyrighted, that means it is owned by an artist or organization. The original creator of the art owns all copyrights to the art legally unless they sign over the rights to someone. This goes for designs, but also applies to other forms of media like songs and movies and corporate branding. For example, the founder of Starbucks didn’t design their iconic logo, but since he bought the rights from whoever designed it – he owns that image and therefore can take legal action against anyone who uses it without permission.

You can use a copyrighted work if you get permission from the owner, but It’s unlikely – especially as a small merch shop – that you’ll get permission to use a copyrighted logo. So I wouldn’t try to go down that road.

When trying to find a copyright work around, people often look to parody laws to help them get away with using famous characters or icons. A parody is a fair use of a copyrighted work when it is a humorous form of commentary or imitation of the original work. This can still be a tricky area to use appropriately while avoiding legal action, though. 

Many popular TV shows and even artists like Weird Al have been able to use parody laws to their advantage, but it’s different when you have a bigger platform or name recognition to back you up. But even Weird Al still asks for permission before he parodies an artist’s song.

It’s the respectful thing to do.

People put a lot into their art, and you don’t want to seem disingenuous by using their work for your own advantage or risk being sued. That’s why you need to be aware of all the different kinds of design elements that can fall under copyright.

Copyrighted Designs/Content To Avoid

Copyrighted Designs/Content To Avoid

In case the word copyright and how to avoid copyright laws still seems too broad, let’s go over what design elements you should avoid when making your merch.

Logos are the most obvious thing. One of the easiest and most copyrighted elements, they’ll usually have a small © symbol under them as an additional reminder of how off limits they are. Entire industries can be built off just one logo. 

Take the Harry Potter logo, for example. 

It’s on the books and DVDs, but it’s also on toys, official merch, and promotional tools for its theme parks. The logo acts as an umbrella for all official brand merch, and copycat items aren’t likely to be ignored. They want to have as much control of the Harry Potter name as possible, and that includes what merch is licensed.

Pictures and art associated with certain movies, bands, and sports teams are off limits, too. These organizations and the people in them own the images and reserve the right to use them however they please. It’s likely they even have their own merch or advertising that uses these images already.

Online Photos

The same goes for photos you find online.

Unless it’s from a free stock library or public domain source like Unsplash, you’re not allowed to use it. 

Using characters and celebrity images is another no-no. Stay away from designs that have character images, names, or quotes. Characters belong to a franchise and are protected to ensure that they’re not used inappropriately in other contexts outside of the movie or video game they’re in.

You might think you’re safe with celebrities cause they’re just people, albeit famous ones. But a lot of celebrities have big PR teams that will catch this kind of stuff and shut it down. Some celebrities even have their name trademarked, like Rihanna, Beyonce, and Bruce Springsteen.

You would think you could use quotes because they don’t have an image tied to them, but since they are tied to the work and certain characters, they’re off limits.

Another element you might not think falls into copyright territory: memes. A meme might already technically violate copyright if it uses copyright photos or characters. And you don’t want to end up being sued by the person who originally created the photo and the person who made the meme.

But if you’re unsure if something is copyrighted: just do a little research. It will save you a lot of headache and worry in the long run.

So, how do you design fandom merch that avoids all of these iconic images and likenesses associated with them? You’ve gotta be creative, of course, but most importantly: original.

Originality is Key

Originality is Key

The best way to avoid copyright laws is to create original designs. This might seem impossible to do without using the iconic images and names associated with something you’re passionate about, but the more familiar you are with a fandom – the better your designs will be.

If someone is going to your shop because they love Star Wars as much as you do, they probably already have all the essential merch: graphic tees with the movie posters and characters on them, Darth Vader pillow cases, Porg pajamas, you name it. They’re looking for something that’s unique that they wouldn’t be able to find on merch normally, let alone official merch.

Pop a bag of popcorn and watch the movies for the 18th time for “research” purposes. Scour the internet for fan theories and niche interests.

People have been debating for decades who shot first in that iconic Mos Eisley cantina scene: Han Solo or Greedo. Take something popular among dedicated fans and allow them to have fun with it. Set it up where people can add their names to a design: [Steve] shot first. Or make up your own obscure name that sounds like it could be a Star Wars character just to be silly.

Find Your Niche

Think about the aspects of a fandom universe that people would normally ignore.

Like, what food do they eat there? Make up a funny saying around it: “I’d rather be drinking thala-siren milk right now,” and put it on whatever merch you want.

The people who watched that iconic scene in The Last Jedi and are into the smallest details around the Star Wars universe will get it.

If you just want to use text, add in elements around the design that will help speak to the fandom and for those that might not understand the merch at first. Use stars or planetary elements for something like Star Wars, and wolves or castles for something like Game of Thrones.

If you’re an artist or artistically inclined, draw your own rendering of what your wand would look like if you were a wizard. Even promote these skills in your shop and offer commissions for people who want their own personal wand on different kinds of merch.

The more love you have for your fandom – the deeper and more original you can get with your references and design style.

Expand Your Niche

Expand Your Niche

Catering to an audience that gets what you’re doing is so important and will help you determine the kind of designs you want to make and how you want to grow your shop.

And if you feel like you can’t say everything you want about your fandom through merch, think about expanding your platform.

Start a podcast with friends to talk about Back to the Future theories or movie insider info. Create a Twitch channel where you can connect with all your Legends of Zelda people. Wear your merch and include links where people can buy it in bios or as comments. 

You’ll be able to expose your merch to people that interact on these different channels and connect with them in a more meaningful way over a fandom. You can avoid copyright laws and share your passion with the world.

It can even make you something that people feel more comfortable buying from. You seem like an expert in this particular thing and are clearly devoted to it, so trust and loyalty will ultimately follow.

The best part of being in a fandom is connecting with people who GET you. Making one-of-a-kind merch is a way for you to find your people and rediscover everything you love about a movie, TV show, video game, whatever it is, all over again.

Start making your own fandom merch today!

Legal Aspects of the Olympic & Paralympic Games and European Football Championship 2021

Legal Aspects of the Olympic & Paralympic Games and European Football Championship 2021

Merch is a big seller for the upcoming Olympic and Paralympic Games and the 2021 European Football Championship. But beware of trademarked content…

The European Football Championship (mid-June – mid-July 2021) as well as the Tokyo Olympics (mid-July – early August 2021) and the Paralympic Games (also in Tokyo from late August – early September 2021) are just around the corner! Millions of fans are now shopping for sporty apparel and designs. It’s a tempting opportunity to increase your Spreadshop earnings. But watch out! Numerous words, figures and logos are protected.

As a print-on-demand platform, we’re interested in Shop Owners following all legal requirements. Listed below you’ll find select trademarks and expressions related to the three major sporting events. In particular – but not limited to – the following words should be avoided in the design, the name, keywords and descriptions.

Avoid these terms:

European Football Championship
UEFA EURO 2020/2021
EURO 2020/2021
Host city 2020/2021
SKILLZY
Uniforia…and many more!
Olympic and Paralympic Games
OlympiadOlympics
OlympicThese words alone or in combination with and in other languages are protected.

In addition:
Tokyo 2020
Paralympic
Olympic Torch Relay
Olympic Festival
Olympia

…and similar phrases!

Please note that the above list is only exemplary.

Figurative marks to avoid:

Please note that this list is only an example and that the official images should not be edited either.

More hints

Not only the official UEFA and Olympic/Paralympic logos, mascots and expressions are not allowed. But you should also be careful with partners, sponsors and other brands associated with the sporting events. This year, sponsors of the European Championship include Coca-Cola, Heineken, VW, TikTok, FedEx and booking.com. Sponsors of the 2021 Olympic and Paralympic Games include Intel Corporation, Procter and Gamble, Airbnb, Alibaba Group, Atos, Bridgestone, Dow, General Electric, Omega, Panasonic, Toyota and Visa.

You can search registered trademarks at any time through the trademark offices. Do your search online, for example at the European Union Intellectual Property Office.

Do you have any questions about this topic? Discuss with other Shop Owners in the comments below!

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