New: Unisex T-Shirt for Adults and Youths

New: Unisex T-Shirt for Adults and Youths

Available in a wide variety of sizes and colors, this style is perfect for those big or small, and everyone in-between. Because of the versatility of this T-shirt, the sky is the limit when it comes to your creativity. Here’s what you should keep in mind as you add this product to your Shop…

Hanes Adult T-Shirt (ID 1360)

Product details

  • Material: 100% comfort soft cotton (heather gray and charcoal gray: 60% cotton, 40% polyester / light heather gray: 99% cotton, 1% polyester)
  • Unisex style for people of all gender identities
  • Available sizes: S – 5XL
  • Available in 22 different colors, popular shades include: Stonewash blue, red, heather gray, purple, forest green

Print & price details

  • Print areas
    • Front and back: 13.64” x 17.74” or 36.64 cm x 45.05 cm
    • Sleeve and shoulder: 3.96” x 4.73” or 10.05 cm x 12. 01 cm (Flex only)
  • Print types: Digital Direct (DD) and Flex require pixel and vector files (recommended 4000 x 4000 Pixels; PNG)
  • Pricing varies for USDCA, and AUD

Hanes Youth T-Shirt (ID 1356)

Product details

  • Material: 100% comfort soft cotton (heather gray: 90% cotton, 10% polyester)
  • Unisex style suitable for everyone
  • Available sizes: XS – XL
  • Available in 10 colors, popular shades include: Red, yellow, deep mint, royal blue and navy

Print & price details

  • Print areas
    • Front and back: 9.82” x 12” or 24.95 cm x 30.54 cm
    • Sleeve and shoulder: 1.9” x 1.9” or 4.9 cm x 4.9 cm (Flex only)
  • Print types: Digital Direct (DD) and Flex require pixel and vector files (recommended 4000 x 4000 Pixels; PNG)
  • Pricing varies for USDCA, and AUD

Any questions about this tee or future product suggestions? Let us know in the comments.

  • Uncategorized

Using Merchandise Marketing to Build a Brand

Using Merchandise Marketing to Build a Brand

Making merch is more than just putting cool designs on t-shirts – it’s taking the next step in building your brand with merchandise marketing.

Companies fighting for consumer attention and engagement often overlook the viable marketing technique. It may be the traditional option, but it’s going to yield results that algorithms can’t. Merch development allows consumers and clients to more closely identify with your brand. It helps generate trust and build a relationship that feels more personal than computer generated campaigns or email spam.

When done efficiently, merch can become a key marketing initiative for your department or agency. You’ll not only get to know your business better, but create a stronger connection with your community.

What is Branded Merch?

What is Branded Merch?

Branded merch is any product that promotes a brand, be that through company logos, phrases, or identifiable colors and messaging. You know automatically when you see a shirt with the phrase “Just Do It” that it’s Nike. It’s just great branding.

Branded merch takes the components that best represent your business and puts them on items to use for promotion and profit. Some common and successful merch items you can sell through Spreadshop include t-shirts, totes, stickers, and water bottles. But Spreadshop has hundreds of merch items to choose from.

Upload logo or font design files and easily put them on whatever merch items you wish. Choose the styles and colors that best fit with your brand’s aesthetic. If you need help finalizing a logo or creating other brand designs, our team of designers are here to help. They can take any sketches or notes you have and create something that’s  cohesive with your brand. Since the whole point of branded merch is creating a brand identity, there should be a thread of company messaging and colors in your merch.

Consistency is going to be your friend. You want the feel and intentions of your marketing department and agency to come across in your merch. It should be relevant to clients you have a relationship with and those you’re meeting for the first time.

Introduce Your Business

Introduce Your Business

The t-shirt may as well be the new business card. Sure, business cards are still important to help build brand exposure, but merch leaves a lasting impression a piece of paper can’t. Having merch on-hand when you’re at conferences or networking events is going to set you apart. You want people to remember you when they leave the building and long after.

Hand out merch for FREE to boost exposure and connect people to your brand. This is incredibly useful for small businesses or start-ups figuring out who they are. Out of hundreds of other companies, yours will be one to remember –  thanks to that tote bag of goodies, or that free t-shirt you had at your table.

Merchandise Marketing is always going to be a physical reminder of your brand. It helps create that initial connection because it’s so specific and recognizable to YOU.

Guarantee Brand Recognition

Guarantee Brand Recognition

Merch isn’t something you break out on special occasions: these are items people can use in their everyday lives. Make it a staple of your office. Have stickers on tables in the waiting room. Coffee mugs available in the break room. Don’t have an in-person space? Easily attach your shop to your website for seamless brand integration.

These are ways to ensure people are connecting your company with real-life results, like merch. It’s going to boost brand recognition, overall. The more people see your logo and your colors, the more likely they are to remember you. A t-shirt they got at a conference might have seemed like a throwaway at the time. Now, they might be in need of your services and might be more likely to use you because of your merchandise marketing.

The cycle continues the more people become familiar with the look of your brand. Integrity and respect will follow the more you get your name out there.

Build A Community

Build A Community

If your audience is surrounded by your merch, they can’t help but form a connection with you. Especially if it’s something they use everyday. They’ll see that sticker you gave them when they reach for their planner. That tote you handed out during an event is their go-to for running errands. Around 50 percent of people who receive promotional products use them daily.

You’re establishing your business as a trusted brand with the services AND merch you provide. You can really become part of peoples’ lives – and that includes clients and partners. Give people merch to show that you value them as an integral part of your team. They are the key to your success, after all.

Branded merch is a way to drive client and customer loyalty without using any other secondary resources.

Save Money on Advertising

Save Money on Advertising

Ad campaigns work well for large corporations, but not everyone has that kind of cash. For small/start-up businesses, merch is a useful promotional tool that costs a fraction of these big budget campaigns. And Spreadshop does all the heavy lifting for you. We’ve got payments, production, fulfillment and shipping covered. All you have to do is upload your designs.

Sure, ads can be targeted to different demographics and wide-reaching, but merch feels more personal. Your merch itself would even make for good promotional posts on socials. Do giveaways on your social media asking people to follow you and comment for the chance to win merch. This kind of post is going to be beneficial on multiple fronts. You’ll increase social engagement, draw attention to your business, and bring awareness to new merch.

New followers will be introduced to your brand and longtime followers will feel reinvigorated by your message. You’re interacting with people and allowing them to feel more connected to you. And who doesn’t love a giveaway? Now that’s merchandise marketing!

Generate Brand Loyalty

Generate Brand Loyalty

Followers keeping up-to-date with your businesses endeavors on socials, or wearing your merch, are signs of brand loyalty. Whether they realize it or not, they’ve formed a connection with your brand. This may go deeper than their relationships with other brands: local and international. When’s the last time a company like Walmart gave them something for free? Or related to their life in a meaningful and sincere way?

Merch is going to help you stand out in your community, too. Sponsor local sporting events and summer celebrations to get the word out. Set up a table and provide merch as an incentive for people to learn more about your business, like we did for the Greensburg Night Market (link blog/images).

It’s a different type of networking than what you would do at conferences. You want to be relatable and in-tune with community members’ needs. Their success is going to be yours, as well. People want to support companies that are active in their communities.  And merch builds that bridge between you and potential clients.

Stand Out From Competition

Stand Out From Competition

Not every marketing department and ad agency should act the same. If you were to follow everything that local or national competitors are doing, you’d never see new results. Making merch is not only an efficient marketing initiative, but a chance for you to showcase your company ethos.

Interested clients will associate your company values with your company branding. This can create more responsibility, but should be taken seriously to benefit your organization. You will become a unique and engaging brand. Whether that’s people investing in your resources, or sharing your social media posts, it’s all beneficial. Others might even follow suit and start to make their own merch. But you’ll be there to remind them you did it first.

Boost Company Morale

Boost Company Morale

While it’s important to network with future clients as much as possible, you can’t forget about those on the home front. Your employees are the one’s selling and representing your company. They need to be included in your merch endeavors to feel the most unified they can be. Gift them FREE swag packs and complimentary merch. It’s not only a nice gesture, but these items will be great to wear on company related retreats; whether it’s for business or recreation.

People will be able to easily identify who they should talk to when they see certain logos and colors. It’s building upon brand recognition, yet again. We talked about how merch is beneficial for small businesses (including employees) in a previous blog. It’s a way to highlight the key members of your group. These are the ones that know everything about the company and can answer questions from potential clients or partners.

You want people to be identifiable so there isn’t confusion and further solidifies your brand. This is what merch is all about: branding. It’s about taking the look and principles of your company and taking them to the next level. You’ll become more identifiable and reliable to interested clients. And your competition will be left in the dust, trying to keep up with your creative way of marketing.

Be sure to open your own Spreadshop today to begin building your brand!

Spreadshop Promos: August – September

Spreadshop Promos: August – September

Running a promo in your Shop is very exciting for customers and gives you the opportunity to organize a fun campaign. You can take advantage of promos to, well, promote new products you’ve added to your collection. Like the fresh Unisex Hooded Jacket, or the Standard Hoodie for kids and teens… With back-to-school season and cooler weather just around the corner, these are promos you won’t want to miss out on.

Global promos August – September 2021

  • August 4th – 7th : 15% off everything
  • August 24th – 26th : 20% off everything
  • September 7th – 9th : Free shipping
  • September 20th – 23rd : 15% off everything
  • September 29th – October 1st : 20% off everything

Remember, when you choose to run a promotion you have a window of up to 60 days. You can set your dates 30 days before or after the official promotion date. To adjust the start date of your promos, click on the promo calendar (Shop settings > Prices & promos > Promo campaigns).

Any questions? Ask away in the comments below.

  • Uncategorized

July Spreadshop Product Updates for EU

July Spreadshop Product Updates for EU

What’s new? Sizes and fresh colors. Plus, two products are quietly saying goodbye to our range. Discover all of the changes here.

More sizes, more fun

  • The snug Men’s Slim Fit T-Shirt (ID 963) is finally available in 2XL

New color additions

  • The Women’s Premium Hoodie (ID 444) now has a pastel hue, and is available in mauve
  • The Men’s Premium Hoodie (ID 20) looks great in our new olive shade

Product deactivation

  • The Kid’s Longsleeve (ID 1390) and the Teenager Longsleeve (ID 1397) from Fruit of the Loom are now leaving the assortment. But suitable replacements are on the way soon!

Do you have any questions or comments about our July product updates? Tell us about it in the comments!

  • Uncategorized

How A TikTok Star Will Quit His Day Job

Clueless Bushcraft

Pursuing your passions and quitting your day job is something many aspire to do. Find out how this Tik-Tok start did it in the article below!

“There’s so many people that want to be a content creator, but they never start.”

Tom aka Clueless Bushcraft is one of the people that actually started. And he’s seen great success since the launch of his channel.

On TikTok, Tom has amassed over 2.6 million followers. And people don’t just tune in for outdoor survival tips – his insatiable personality is a big drawing point.

Now, he’s planning his next big move: Quitting his day job.

Feeling stuck in your day job? Want to pursue content creation or other creative avenues like Tom?

Clueless Bushcraft himself has some golden nuggets of advice for people looking to make that personal and professional change.

Now’s The Time

We’ve said it before and we’ll say it again: You’ve just got to start.

Whatever it is that you’ve been wanting to do – start a podcast, open a merch shop – now’s the time.

To keep ourselves from pursuing something, we often come up with excuses. For example: “I can’t make videos until I have professional equipment.”

This kind of thinking will only create delays and stall momentum.

“You don’t need to worry about the gear that you have, just work with what you have now,” says Tom.

Tom started his Youtube channel back in 2017 with whatever tools he could find.

He didn’t painstakingly agonize over every detail – he let the videos do the talking. 

He admits that it’s cringy looking back on those early videos now seeing how far he’s come. But they were an essential learning experience.

“Commit first and think about the details later.”

That’s one of Tom’s favorite rules from The 10X Rule by Grant Cardone. The book is about accomplishing your business dreams, but it’s an essential lesson in everyday life.

Even if the beginning is rocky, you’ve got to commit to hone your voice.

Tom couldn’t have gotten to where he is now without that awkward early stage on Youtube.

It helped build character and show him who he wanted to be.

@cluelessbushcraft

#ad Buy some merch in my Spreadshop! I am officially Sponsered by @spreadshop #spreadshop #merch #sponsered

♬ original sound – Tom

Start From Scratch

“I love the idea of building things from scratch,” Tom says.

Tom was inspired to make videos about bushcraft life (surviving in the natural environment) by Minecraft, of all things.

The idea of creating something out of nothing is the essence of Clueless Bushcraft.

He did his own thing. Whether that was trying new recipes, or failing at building a fire in the woods.

But he was having trouble finding an audience.

Tom’s biggest hurdle: obscurity.

His content was getting lost for all kinds of reasons, either the algorithm or the nicheness of it.

So, he set a goal for himself this January: post videos on TikTok three to four times a day.

The only way people can see and engage with your content is if you put it out there.

Users on TikTok quickly became fascinated by the uniqueness of Tom’s content. They started to interact and ask all kinds of questions

How can I survive using just the elements of nature? Does he really live in that shed he films in?

He developed a style and persona that was totally his own. And the numbers grew.

But Tom’s attitude never changed.

@cluelessbushcraft

? Link is in my bio! ? Thanks @spreadshop for inviting me to the podcast! Subscribe and Follow! ? #spreadshop #printondemand #quityourdayjob

♬ original sound – Tom

Stay Genuine to Sustain Success

Tom hasn’t let fame and followers distract him from his main mission: creating a community.

And maybe that’s part of the reason he’s been so successful.

He doesn’t want Clueless Bushcraft to be just about him. He wants to see his followers and others make it their own.

“I’m just a normal guy learning all these new things and I’m just sharing it with the world – you guys can be Clueless Bushcraft.”

And he means it.

People can tell when someone’s being fake about what they put out into the world. And you never get that feeling from Tom.

Even in his sponsored content for Spreadshop – all the words he says are his own.

When Tom does face obstacles, he views them as something to learn from. They help him prevent mistakes down the road.

The No Complaining Rule by Jon Gordon emphasizes this. How can you use complaining to solve your problems or look at them from a different point of view?

There’s actually a benefit in misdirection.

“If you have a flat tire you just think of it as a learning experience,” says Tom. 

Now you know how to change a tire, or what roads to avoid.

It brings all your problems into focus and turns into something you can use to your benefit.

What Comes Next?

Tom’s grateful to have a day job, it’s just not where his passion lies.

“I prefer to be tired doing the stuff that I love,” he says.

That’s the content side of things. Making videos that engage with his followers and build on that sense of community.

Tom was actually inspired to set plans in stone to leave his job after listening to their first episode of our Quit Your Day Job podcast.

We talk about how creators can leverage tools like merch to build on their brand, connect with fans, and generate revenue.

Tom was so inspired by our message that he plans to quit his day job in January 2022 and become a full-time content creator!

He’ll have more time to dedicate to his TikTok (those videos don’t make themselves, after all).

He wants to create more longform content for his Youtube, like this shed build he just uploaded. 

These videos will be informative and go into details TikTok won’t allow. And it will get him closer to his goal of 100,000 subscribers. 

That silver play button is calling his name!

Tom will also have more time to work on his merch. He actually started as an illustrator and wants to get back into drawing.

Seeing the merch designs in his Spreadshop come to life was really inspirational.

“I’m so grateful for the fact that I have my logo on something, you know. It’s something tangible now.”

He feels confident and more assured of himself now that he has the ability to branch out into these different areas.

Quitting your day job isn’t just a one-time thing – it’s a lifestyle.

And Clueless Bushcraft is all about creating a sustainable lifestyle for survival AND satisfaction.

Learn more about how to pursue your passions and leave your day job at the door by checking out our Quit Your Day Job podcast.

Streaming on Youtube and wherever you get your podcasts!

 

Be sure to open your own Spreadshop today!