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How to Create Social Media Content

Get the Most Out of Your Social Media Content

Feel like your social media content is being wasted? Get the most out of your posts and still provide value to your audience when you use a streamlined content method.

At Spreadshop, we’ve found a way to create social media content that is guaranteed to generate results. Don’t get overwhelmed by the need to create multiple pieces for multiple channels. When you make one good piece of content, you can use it for all it’s worth. This way you’ll save yourself time and frustration, while remaining active on socials.

Learn more about how you can ensure you grow your channel AND put in less work!

Let’s Buffalo Some Content!

Back on the plains, the Native Americans used every piece of a buffalo when they killed it: they didn’t let anything go to waste. Different parts of the buffalo would be used for food, clothing, shelter, and tools. That’s also a great way to approach social media content and marketing!

It all starts with one good piece of social media content. Could be a blog post or a long form podcast, etc. You take that content and chop it up into different segments. But it shouldn’t be a copy and paste situation; it’s all about serving the socials and being authentic with your tone of voice. For example, you’ll likely have a different voice on Youtube than you do on TikTok.

It takes time and effort to craft something like a blog post, so make sure you’re using it for all its worth. Don’t go on to the next thing without considering how much value you can get out of that one piece of content. Your posts will be plentiful and consistent when you stick to this content method.

Reuse Your Content With Purpose

Like we said before, it’s better if this isn’t a total copy and paste situation. You want your social media content to have a purpose, and different forms and voices work better for different platforms.

Infographics take key points from a piece of content and make them more digestible, so they’re easily sharable and you can have more fun with them. Bright colors and graphic elements are a must. They’re easy to create with Canva and you can resize them for whatever social platform you need. That way, even if people don’t end up reading the entire blog, they’re still getting valuable information.

You’ve got to be making video if you want to connect with your audience. Instagram Reels and TikTok are some easy ways to generate engagement. Say a quote or use a clip from a piece of social media content. Make sure to throw a call-to-action in there. Direct them to click a link in your bio to learn more, or even ask them a question to gauge their interest on a topic. And you don’t need fancy editing software. The Capcut app lets you easily edit video clips, add overlays, and include different text and graphic icons.

Fill Your Content Calendar

By using the buffalo content method, you’ll be able to fill up your social media content calendar quicker than ever before. Once you have a solid piece of content, you can begin to break it down and generate more for the coming weeks. CoSchedule is a social media calendar tool that helps you schedule content. It’ll post on its own and make managing your channels much more efficient.

CoSchedule also gives you the option to run social media content campaigns that will run as long as you want them. This way, if your followers missed a post from last week, they’ll have a chance to engage with it again in a few weeks’ time. This extends the life of your content; you want people to keep discovering it again and again. Best of all, this works for multiple platforms: Instagram, Twitter, Facebook, Pinterest, and LinkedIn.

Start Expanding Your Brand

The buffalo content method is about content, sure, but it can also help you grow your brand. Once you have established a presence on social media, you can start to expand and explore different options. You can build out your connections with people online in ways that best suit your content or business.

Start a newsletter as a weekly touchstone for you and your followers. Maybe the algorithm hasn’t been sharing your posts on their feed. Setting up a newsletter is a great way to re-engage with people that might have lost touch with you. It will remind them of the value you bring with your content and might come at a time when they need it most.

If you want to form a more personal connection with people, merch is a powerful option. It can help to cement loyalty in your follower base and give you another monetization channel for your existing content. It’s easy to make and sell merch when you use Spreadshop. Our platform is FREE and allows you to upload your designs quickly and easily onto hundreds of products. Start selling in seconds. Oh, and did we mention you can make money? Yep. You get a portion of your sales.

Start selling merch today, and happy buffaloing!

Pride Merchandise: 5 Shops from the LGBTQI+ Community

Colorful designs, inspiring prints, clear statements and of course a few pride flags: These 5 stores from the LGBTQI+ community are calling on society to encourage everyone to be whoever they want to be. Get inspired by these radiant designs and diverse, queer friendly shops.

Trans Matters Now – For Transgender People in the U.S.

Transgender people are four times more likely to live in poverty and twice as likely to be unemployed in comparison to the rest of the population. Moreover, 90% have reported being badly treated, harassed or discriminated against at the workplace. Trans Matters Now not only highlights these issues, they also connect transgender, queer and gender non-conforming people in the U.S. with the services that matter to them. That means assistance at the workplace, legal representation, community education and help with finding the right clothing. Beginning as a small organization in Seattle, they now operate in 48 different states across the U.S. Their presence across Facebook, Instagram and Twitter is continuing to grow.

At the Trans Matter Now Spreadshop you can find over 60 different pride designs. Just like the transgender flag, there is a host of products available in those iconic colors of pink and light blue. The best thing about these fabulous designs: every purchase goes directly towards supporting transgender people.

With the statement cup “you are ENOUGH”, Trans Matter Now inspire their community and beyond to be themselves. You are worthy and enough – a point you can reinforce every day whenever you’re sipping on cup of coffee or tea.

With slogan shirts like “WHAT’S IN MY PANTS? … A PARTY”, the products tackle serious topics with a humorous twist.

Couple on Tour – The Life of a Lesbian Couple

Vaness and Ina have 1.8 million followers on Instagram and over 3.3 million on TikTok. Their name “Couple on Tour” is fairly self-explanatory: anyone who follows is invited along on their colorful journey through life. It’s all about discussing same-sex love, marriage and parenting in a way that brings a smile to the faces of their followers. But there’s more to it than that. In their YouTube videos and their podcast, they talk about stereotypes, conflicts and embarrassing stories, as well as what it’s like to be a part of the LGBTQI+ Community. Why? To normalize different types of relationships and help anyone experiencing similar things in life. Their content consists of a delightful mixture of beautiful moments and confronting real-life challenges.

At the Couple on Tour Spreadshop, it’s all about spreading happiness. Here their “Bubus” – as they like to call their community – can grab some dreamy merch. Like the hoodie which explains in German what the pet name ‘Bubu’ really means: the most amazing, beautiful, smart, adorable, cute, funny, nice, sweet, charming, precious, pretty and incredible person in the world. We all know someone like this, but why don’t you let them wear this title with pride?

There is also cute merch designed for couples. Whether couples want to get married or just show the world they belong together, the Mr. and Mrs. cushions are the perfect pieces.

Want to find out more more about Ina and Vanessa? We’ve already had a chance to invite them to an exclusive interview. It was a lot of fun to chat about things as diverse as their Spreadshop, YouTube, and homosexuality.

Luquisha Lubamba – talented Italian drag queen

Luquisha Lubamba is a drag queen, singer and contestant in the first season of Drag Race Italia, a reality series where eight Italian drag queens compete for the title of being the first Italian drag superstar. Her real name is Luca Marchi. She may write on Instagram and Tik Tok “Non so fare niente ma sono brava a farlo.” (I can’t do anything, but I am good at it”) but her songs and music videos on Youtube suggest otherwise. She shares her styles, performances and insights into her private life on Instagram and TikTok as well as Twitter. With her confident appearance and fierce looks, Luquisha is not just a role model for many drag queens or those who want to become one, but everyone else, too.

In the Luquisha Lubamba Spreadshop there is “Alta moda per veri internditori!”, which pretty much means “High fashion for aficionados!”. Who’s the model for these fabulous products? Well, none other than Luquisha herself, of course!

The shop also has items referencing her performances on Drag Race Italia. One design shows the lyrics from “A Little Bit of Love”, where she’s rocking the exact same look that she wears on the merch.

With the “Simpatica” design, Luquisha portrays herself as a Barbie doll in a cardboard box. Underneath is her statement: “SONO SIMPATICA – NON POSSO ESSERE ANCHE FIGHA” (“I AM BEAUTIFUL – I CAN’T ALSO BE COOL”). The pink design, which you can find on products like this tote bag, simply has us smiling.

Les Enfants d’Arc en Ciel – more rights for LGBTQI+ parents

Les Enfants d’Arc en Ciel fights for the rights of homosexual parents. It is a non-profit organization from France that offers emotional and legal support to LGBTQI+ people before and during parenthood. They defend and promote queer families by making them visible, encouraging their right to exist and campaigning against discrimination. Les Enfants d’Arc en Ciel is at the forefront of the fight against all forms of queerphobia.

On Facebook, Instagram and Twitter they share their work and the stories of queer couples with the hashtag #desdroitspasdesmiettes, in English: #rightsnotcrumbs.

In the Les Enfants d’Arc en Ciel Spreadshop you can grab Pride merchandise with the logo of the organization, sporting the 6 colors of the rainbow flag. On all the merch is the name “EAC – Les Enfants d’Arc en Ciel”, which, by the way, means “The Children of the Rainbow”.

What we love about EAC? Their merch isn’t just available for parents and supports, but for kids and babies, too.

GaiAma – For the Rainforest and the LGBTQI+ Community

Besides striving to protect the rainforest in all its diverse natural glory, GaiAma advocates for human rights, LGBTQI+ rights, animal rights and intersectional feminism. Although this small private organization is situated in Peru, it was actually founded by 2 Berliners Can and Daniel. After falling in love with the nature of South America years ago during their round-the-world bike trip, these two knew they had to do something for the rainforest. Their work combines protection of the rainforest with the promotion of the LGBTQI+ community. You can follow GaiAma’s work on Facebook, Instagram and Twitter.

The GaiAma Spreashop is a space for casual pieces with the GaiAma logo. Each purchase goes directly towards the protection of the Amazon as well the LGBTQI+ community in South America.

The colorful pride flag next to this “NATURE IS QUEER” design? Seems to us like a pretty nice way to spread the word.

Inspired by these 5 Spreadshops from the LGBTQI+ community? Then get hold of some of these colorful designs, vital messages and click on over to your own Spreadshop.

On To Spreadshop!

Make T-Shirt Designs and More with Canva

As a shop owner, product design is important. But what if you don’t have the budget for a professional designer? Or what if you want to create something yourself but don’t know where to start? Canva can help!

Canva is a FREE online design platform that anyone can use to create stunning designs. And best of all, it’s super easy to use! Whether you’re looking to create a t-shirt design or want to give your social media a cohesive look, Canva has all the templates and tools you need.

See how Canva can start elevating your brand today!

Make Print-Ready Designs in Minutes

Having a great logo and design for your shop is essential to finding success. This is how your followers will come to identify you, and hopefully it will turn them into paying customers if done right. But creating professional-looking designs can become time consuming and costly.

With Canva, you can easily create print-ready designs that are perfect for t-shirts, mugs, tote bags, and more. Plus, you can save your designs in any file size you need, including transparent PNGs. This is a great option if you want your designs to look cleaner and more integrated with your products. You can upload your own logos and graphics, or choose from Canva’s library of over 1 million images, icons, and illustrations.

Creating a design with Canva is simple and fast. You can even select a template you want to use and edit it to suit your needs. You can change the colors, fonts, and different graphic elements. Canva encourages personalization and provides plenty of inspiration, too.

Get Creative and Have Fun

If you’re looking for design inspiration for your merch, Canva is a great place to start. With its easy-to-use platform and wide range of options, you can create designs that are truly unique to your brand.

To get started, consider choosing a template that best fits your needs. Then, you can begin experimenting with different fonts and colors to create a look that reflects your brand’s personality. Even upload your own images or illustrations to further personalize your t-shirt designs.

Once you’re happy with your creation, simply download it and you’re ready to upload it to products in your Spreadshop. What initially felt like an overwhelming process, can turn out to be fun and spark a lot of inspiration once you start to play around. And Canva can even help you build out your brand in other areas.

Stylize Your Socials

Canva is a great tool for creating t-shirt designs, but it’s also great for creating social images to promote that merch. Play around with templates and different graphics to build custom images that will grab attention on socials and get people excited about your merch. Build a cohesive feel with these images or have fun and make them all custom experiences.

Creating eye-catching images is essential for any successful marketing campaign. With just a few clicks, you can create stunning visuals that will help drive sales and boost awareness of your brand. These will be professional-looking images that you can reuse over and over again and will help build brand affinity.

At Spreadshop, we use Canva to design promo graphics our shop owners can blast out to their followers. We pick different templates that might correlate with the season, or find options that will work for any shop owner, no matter what their niche is. Canva makes it easy for you to build out your brand.

Branding Made Easier

If you’re looking to build a strong brand image, don’t stop with merch designs. Use Canva to build out all aspects of your brand on socials so you can create a cohesive presence on the internet. There’s so many different ways you can use Canva for all the social channels you have.

Instagram:

– Upgrade your merch photos with templates, graphics, and bold text

– Design Instagram Stories that will stand out and engage your audience

– Create icons/designs you can use for your Instagram Highlight covers

Facebook & Twitter:

– Make graphics to promote sales or new merch

– Design a header that encapsulates the best parts of your brand

– Create a graphic for a Facebook event

– Build images you can use to promote as Ads

Youtube:

– Make art to use on your profile page

– Design thumbnails that will best highlight your content

TikTok:

– Create a cute profile picture

– Build TikTok videos with Canva’s video template options

– Design an end frame card that will make your videos more memorable

Canva makes it easy to come up with t-shirt designs and build your brand. There’s no need to be overwhelmed in a space like this – it generates inspiration naturally. We’ve already proved you don’t need to be a professional designer, so there’s nothing stopping you now!

Oh, and don’t forget to sell your merch designs with us. It’s free AND you make a profit off every item you sell!

Heroes of the sea! 5 shops who save our seas with merchandise

The extent of the destruction caused by plastic in our oceans is catastrophic. Turtles mistake bags for jellyfish, fish eat particles instead of plankton, and seals get caught in nets. We need to turn around our bad plastic habits, and we need to do it now. These 5 hero shops have long ago recognized this and dedicated themselves to fighting plastic waste and supporting other regenerative projects. Their Spreadshops offer merchandise to save the seas and make a change by earning money to finance their vital work.

Their Spreadshops are full of ocean hues, and their designs help highlight the issues that are so important to protecting our planet. Get inspired to use your Spreadshop for your own cause!

Marine Mammals of Maine – marine wildlife conservation

Marine Mammals of Maine, or MMoME, is a nonprofit organization dedicated to the protection, rescue, research, and care of marine mammals and sea turtles. They rescue marine wildlife along Maine’s approximately 2,500-mile-long coastline, where thousands of marine mammals and sea turtles become stranded each year. Not only does MMoME provide short-term relief, but – as a federal organization authorized to perform long-term rehabilitation – they provide long-term, sustainable support.

On Facebook and Instagram they use their reach to share their work and educate their followers. In doing so, MMoME aims to motivate responsible stewardship of the marine environment and promote marine conservation.

MMoME is financed almost exclusively by private donations. With its Spreadshop, the non-profit organization generates additional money, 100% of which goes toward their mission. In keeping with the sea, most of their designs feature shades of blue or show their iconic seal motif.

MMoME operates in one of the busiest areas for seal strandings. The blue “Fish Freezer Fundraiser” design, for example, shows a cute seal snacking on a fish. Fun fact: the design is also available on a sustainable coffee mug that avoids producing more plastic.

The “Seaglass Series Sea Turtle” design features small sea glass shards in the shape of a sea turtle. The blue and green glass stones are becoming increasingly rare and make the design stand out.

Biru Biru – an ocean store for marine conservation

Behind Biru Biru are Melissa and Yvonne, two women who have great love for the sea. They have set out to protect what they love by generating funds, offering bracelets, notebooks, necklaces, and much more in their online shop. All proceeds go directly to marine conservation projects supporting coral gardening (the planting of coral seedlings grown in a laboratory), education or NGOs that promote ocean knowledge, and beach clean-ups. On Instagram and Facebook, the two show their sustainable products and the reality in our oceans. They also support other organizations and people who work to protect our oceans.

In their Biru Biru Spreadshop, you can find merch for ocean lovers, travelers, and surfers. All their designs have clear ocean themes and marine-inspired coloring. The minimalistic white tote bag with blue waves and the signature “OCEAN IS CALLING” mantra is both stylish and helps to avoid plastic and paper bags.

With the snapback cap “We belong to the sea”, Yvonne and Melissa express their love for the sea, offer stylish yet practical sun protection, and give people the opportunity to do something for marine conservation. It’s not always easy to know how to get involved, but their Spreadshop gives you a chance to do good and get some nice merch in return.

Defend The Ocean – sustainable merch from Germany

Making the protection of our oceans and marine topical – that’s Defend The Ocean’s goal. Their work is all about motivating people everywhere to spread the word about the importance of environmental and animal protection in our oceans. It is up to all of us to make a clear statement against the use of plastic and against the pollution of our oceans.

The merch in the Defend The Ocean Spreadshop is perfect to achieve just that. All products are printed on products by Stanley/Stella and EarthPositive, meaning they are produced under the highest environmental and social standards. Many of the designs are dedicated to a marine animal. The “Defend the Whale” design, for example, focuses on the plight of the whale. Simply sketched in blue, it shows the different whale species and comes out particularly well on white shirts.

The seahorse also has its own design. The accompanying slogan “Small actions, big impact” encourages everyone to do their part.

Madagascar Volunteer – an experience in paradise

As the name suggests, Madagascar Volunteer offer volunteer programs in Madagascar. The aim is to protect the environment, promote research and conservation projects, and educate the local people. The paradise-like landscape there unfortunately doesn’t mean that the marine animals are in less need of protection: on the contrary, the turtles are especially vulnerable.

You can take a look at the projects on Instagram and YouTube or directly support the work at Madagascar Volunteer Spreadshop.

Their simple design “DO IT FOR A CAUSE NOT FOR APPLAUSE” says it all: it’s about the cause, the environment, the animals, and oceans – and not about drawing attention to yourself. The red mug expresses this idea particularly strongly.

The white shirt with the “Volunteer in Paradise” lettering is perfect for all volunteers, and it also offers a great way to make others aware of their opportunity to help in Paradise.

Ocean Conservation Namibia – seals and marine wildlife

The original goal of Naude and Katja Dreyer, founder of Ocean Conservation Namibia, was to help entangled seals and other marine animals along the Namibian coast. From there, Ocean Conservation Namibia – or OCN – has grown to include outreach and education around plastic pollution in the oceans. Their purpose is to motivate people around the world to reflect on their own behavior for a better and more sustainable future. OCN is self-sufficient and receives no government support. All their actions and initiatives are financed by private donations from all over the world, and their merchandise. On Twitter, Instagram, YouTube and Facebook you’ll find many insights into their work.

The OCN-Spreadshop is super important in further helping marine animals – because OCN needs money for their rescue and education actions. In the Shop, supporters can find simple merch with the OCN logo, like the snapback cap.

The “Smiling Seal” design shows a cute seal, referencing OCN’s core efforts. This adorable design is available for even the smallest conservationists among us on baby bodysuits.

Need money for your project? Want to make people aware of an issue and help our oceans? Then a free Spreadshop is just the thing for you. Start with your logo or create a few individual designs in ocean colors – and you’re ready to go.

Open Your Spreadshop

Monitor Social Media Trends to Grow Your Reach

The ultimate goal with social media is connection and the ability to reach as many people as possible. Monitoring social media trends can help determine the path you should follow with your content so you can achieve growth.

At Spreadshop, we give people the tools to make and sell their own merch for FREE. But what they do after that is up to them. Same goes for a typical content creator. Merch is a way to get their name out there and relate to followers, but it needs to be effective and show results.

Monitoring social media trends and going to your audience directly is going to help grow your reach. Check out our tips below!

Find the Right Tools

By understanding what’s popular on social media, you can create content that resonates with your audience and helps you grow your reach. And when you have a large reach, you can sell more merch! So, how do you go about monitoring social media trends? Here are a few different ways:

– Use social media listening tools: These tools will help you track conversations and hashtags so you can see what people are talking about in real-time

– Set up Google Alerts: You can use Google Alerts to get notified whenever someone mentions a specific keyword or phrase. This is a great way to monitor competitor activity or keep tabs on industry news.

– Check out social media trend reports: There are a number of companies that publish regular reports on social media trends. These can be helpful for getting an overview of what’s popular and understanding long-term trends.

Google Alerts is a good way to monitor competitor activity or keep tabs on industry news. Checking out social media trend reports can also be helpful for getting an overview of what’s popular and understanding long-term trends. Monitoring social media trends is a great way to stay ahead of the curve and ensure that your content is always relevant. You’ve got to stay on top of these trends.

What’s in Fashion?

If you want to stay ahead of the curve, you need to be engagement-savvy. Check out what’s trending on social media and look for ways to get involved. There’s fashion subsets of TikTok, Instagram, and Youtube, where people are heavily engaged. You can also use this information to grow your reach by creating content that appeals to your target audience.

When it comes to fashion, trends are always changing. By keeping an eye on social media, you can see what’s popular and adapt your merch accordingly. This way, you’ll always have the latest and greatest products that your fans will love. At Spreadshop, we’re constantly adding to our product line with items we know our customers will love. Fanny packs and bucket hats are trendy, fun staples, especially for summer. Sell fashion items like this in your shop and appeal to a younger demographic that’s yearning for nostalgia.

Tune into Trends on TikTok

Adding trending songs to your videos is a great way to get more engagement on TikTok, in general. TikTok will boost content that is relevant to what’s currently trendy among different audiences. You can find trending songs when you browse the Discover tab. Check out the top hashtags and see what songs are being used. You can click the song and add it to your favorites to save it for later.

Creator Sicily Rose showed off her new merch by lip syncing to a trending song in one of her TikToks. She’s known for singing and dancing, so this kind of video works with the rest of her feed and comes off as being more authentic. You can use these trendy songs, but you need to keep your personality in the content you make.

Creators of all different niches are competing for attention and a chance to get noticed on TikTok. When you promote your merch, it needs to tie into your brand. Even though you’re trying to sell somebody something, it shouldn’t feel like it

Know Where Your Audience Is

If you’re putting effort into your content and want it to get engagement, you need to be on the right channels. TikTok is a great platform for monitoring trends and engagement. It can also help open up personal and profitable doors for creators. Make sure you’re active on other relevant social channels, too, like Instagram and Twitter. The type of content you post on these channels matters.

Once you’re on the right channels, you need to start creating engaging content. Video is one of the best ways to do this, and TikTok videos and Instagram Reels are especially favored by the algorithm right now. So, get creative and make some fun videos that your target audience will enjoy watching. If you can get them laughing, they’re more likely to remember your brand and come back for more. And don’t forget to include a call-to-action at the end of each video so people know how to find your merch shop. With these tips, you’ll be well on your way to growing your reach and engagement on social media. Happy trending!

Start engaging your audience with relevant content when you monitor social media trends. Launch your shop for FREE today!