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How to Design Your Podcast Logo

Your podcast logo can have a big impact on the success of your podcast. Listeners have thousands of podcast options these days, and a logo could be the reason they do or don’t click that play button.

You don’t want to overdo it with flashy designs. Keep it simple with imagery and colors that you want to represent your brand. Avoid overused icons and don’t be afraid to get creative using the theme of your podcast.

Check out these real podcaster examples to help you design your logo!

The Simpler The Better

You don’t need a lot of bells and whistles when it comes to your podcast logo. It’s actually best to keep it simple. Bold text and relevant symbols are all it takes.

The Local 724 podcast has shown this effectively. It’s a podcast all about the people and business that make communities in Southwestern Pennsylvania so special. Their black and yellow color scheme is incredibly relevant; these are the colors for the Pittsburgh Steelers, a neighboring NFL team.

They’ve also found ways to keep that simplicity with merch designs for their shop. Their local pride design captures all these elements perfectly. Anyone who lives in the region would recognize the symbol and what their podcast might be about. They’ve emphasized they’re all about local people and their stories with a solid logo and brand imaging.

Think Outside the Box

If you want to be more creative with your podcast logo, think about your niche. What designs are most relevant to your target market? The Ghosts in the Attic, Bodies in the Basement podcast knows their demographic.

True crime podcasts are one of the most popular options for podcast listeners. There’s something about unsolved mysteries and spooky tales that draws people in. And the GABB podcast has found a way to tap into that.

The shovel/ ouija board design tells listeners immediately what they’re getting into, be it in a cutesy way. Your podcast logo can be more unique as long as it’s relevant to your niche and your audience.

Say No to Podcast-Themed Icons

Microphones and headphones are popular podcast symbols. But you might want to avoid using them in your logo. It’s not only unoriginal, but it looks like you aren’t creative enough to come up with anything else.

There are plenty of strong symbols you can use in your podcast logo instead. Design tools like Canva have hundreds of FREE graphics to choose from. Again, it’s important to think about the theme for your podcast and how you can use that to your advantage. You can even download your brand colors into Canva to make your logo more cohesive.

Showcase Your Personality

When it comes to your podcast, your personality plays a big part. That needs to be translated in your podcast logo. And a photo of you is a great way to do it!

The Kind Mind Project is a podcast from Emily Helderman that empowers women to take control of their lives by being kind to their mind. She shows her viewers how they can develop a healthy, positive mindset. The photo above of her smiling showcases her personality and what she wants other women to feel like after listening to her podcast.

Make your podcast logo a photo that expresses to people what your podcast is all about. Maybe even rep some of your own custom merch in it. DID YOU KNOW: It’s FREE to make and sell your own merch with Spreadshop.

Take your podcast to the next level with merch!

Make Money From Your Podcast

The best way to make money from your podcast? Make and sell your own custom merch!

Streaming platforms like Spotify pay podcasters, and musicians, mere pennies. And we know how difficult it can be to connect with brands and solidify sponsorships.

Merch allows you to build your own brand at no cost. And on your own time. Sell custom apparel and accessories with your logo and other designs directly to your listeners.

See how merch can help you monetize and grow your podcast…

More Money For Less

When merch is done right, it’s an easy way to make money from your podcast. It’s FREE to make and sell your own merch when you use Spreadshop. You can have your merch shop up and running in minutes! It’s easy to upload designs and arrange the placement on your products. Spreadshop also allows you to customize the look of your site. Add a banner of your podcast logo across your homepage and feature your latest designs here, too.

But your merch isn’t going to sell itself. You’ve got to promote it.

One of the easiest and most effective ways to sell your merch is to mention it in the intro to your podcast. This is a great time to update new and returning listeners on podcast news, like official merch. Talk about your designs and what kind of products your followers can get them on, like T-shirts, stickers, mugs, etc. Point them to a link in your caption as your call to action.

If you don’t have the following to reach out to brands for sponsorship opportunities, merch can make you money right away. And why reach out to brands when you can just build your own?

Build Your Brand For FREE

Building a brand might sound overwhelming, but all you need is merch. With merch, you can turn your podcast into a full blown brand for FREE. Establish your podcast logo and colors as part of your brand, like Emily and the Kind Mind.

The Kind Mind Project is a podcast Emily launched to help women achieve personal growth through a better mindset. One of the podcast’s mottos – to put more honey in my head, one drop at a time – made its way into Emily’s merch line. Merch has allowed her to promote her message and give her podcast more credibility.

If you do eventually want to work with brands, being able to point to your merch shop shows you care about your own brand. That initiative will look attractive to potential partners and help you make money from your podcast in the meantime.

Turn Listeners into Supporters

We know how difficult it can be to build your fanbase. That’s why you need to launch your merch when it feels right. You don’t want to spend a lot of time on designs and promotion when the audience isn’t there to support you.

Once you’ve established yourself online and start to attract a following, merch can help form a deeper relationship with your listeners. It’s even better when you can get your followers involved with your merch. Ask them what kind of designs they would wear, what their favorite products are. Do they use coffee mugs or reusable water bottles more? These answers can inform what kind of merch you should be selling to get the most sales.

Merch is not only a great way to make money from your podcast, but it’s also a smart business move. You’ll establish your podcast and be able to better connect with partners and listeners.

So what are you waiting for? Monetize your podcast with merch TODAY!

Features For Your Shop

Whether you’ve had a Spreadshop for 6 months or 6 days, there are some shop features that you should be taking advantage of! These features allow you to get the most out of your merch.

Did you know you can run multiple shops (up to 10!) with just one account? Upload designs, manage your shop, and collect payments from the same place. With our automated product creation, you can see what your designs look like on your merch before it goes live. Sizing and placement is completely up to you.

Spreadshop is a customizable platform, which means you can express your personality and let your merch be an extension of that with different themes and product display options. Learn more about these unique shop features!

Personalize Your Shop

You might want to consider adjusting the theme of your shop. This can really change the overall vibe of your site. Dedicate your start page to promoting your products, or create your own banner to grab attention. Maybe feature a newly launched design here; even design a logo for your shop. This will help solidify your brand.

You can make changes to your shop layout at any time. Consider revamping your shop depending on the season. Put seasonal products like hoodies, mugs, and more up front. Update the About Me page on your site to house the most up-to-date information regarding your merch or other content endeavors.

It’s easy to link to your socials with your Spreadshop. We have icons for different platforms – Instagram, Twitter, Twitch, etc. – that can live at the top and bottom of your start page. This makes it easy for people to find you and hear shop news first.

Easily Create Your Merch

Knowing what your designs are going to look like on different products is key to creating a merch line you’re proud of. Our product creation automatically gives you product options when you upload a design. Limit it to standard options like T-shirts and hoodies, or pick from products you might not have considered, like buttons and magnets. Pro Tip: Don’t overwhelm costumers by offering everything in our merch assortment. Pick what works best for your audience!

With the automatic product creation, you can also adjust the placement and size of your designs, too. Certain designs might look better as graphics on the front of a T-shirt or as smaller designs in the corner of a hoodie, for example. This can also help you determine if your designs are print-ready. Catch mistakes you might not have noticed beforehand and see what colors will work with the options of our apparel line.

Run Up to 10 Merch Lines

You’re not limited to just one shop. You can actually house up to 10 shops all under the same Spreadshop account. This is ideal for people with different hobbies, business ventures, or organizations they might be involved with. Having these shops under one account makes it easy to track your earnings and access the backend of all your shops. You don’t need multiple usernames and passwords – it’s that simple!

Even if you don’t feel like this feature is beneficial to you right now, it’s great to have the option. Maybe down the line you’ll want to make apparel for a new hobby of yours. Or use merch to raise money for a fundraiser for your church. This way, you won’t have to create a whole new account.

Plenty of Promos

Every month, Spreadshop has promotional offers that shop owners can blast out to their followers. These promos range from 20% off to free shipping on all orders. When you use them the right way, they can keep old and potential customers interested in your shop.

We regularly make promo graphics that shop owners can share. You can find them in the Shop Promotions page of our community. We make sure to offer them in different sizes so you can get the word out on Facebook, Twitter, and Instagram. If you’re true to the message of your merch, it won’t feel like you’re being sales pitchy with these promos. Use them to your advantage when you’re launching a new design or exclusive merch. This is an extra incentive to get people to buy your merch.

Don’t have a Spreadshop yet? Launch your own custom merch line for FREE!

Build Your Brand for FREE

You can launch a full-blown brand for FREE. No, really!

Merch allows you to take your brand to the next level at no extra cost. Spreadshop is a print on demand merch platform that is free and easy to use. You don’t need to be a marketing expert to launch your own brand. Spreadshop gives you all the tools you need to succeed.

See how merch can help you launch your brand!

Pick Your Colors

Colors are a great way to define your brand. If you have a distinct color palette, it makes it easier for people to identify you. Merch is a crucial part of this. Spreadshop has an array of color options for t-shirts, hoodies, and much more. And you can toggle off colors that don’t suit the style of your brand.

You also want to make sure this is carried through with your designs. Design tools like Canva allow you to upload your own color palette. You can easily create text and graphics that match the aesthetic of your brand on your own. Make sure you use these brand colors in the theme of your website. This makes for a more immersive experience for visitors of your shop.

Design Time!

Once you have your brand colors, and can have fun making merch designs for all kinds of products. Merch is more than just t-shirts, you know. Think about what designs would work best on tote bags or as stickers. Depending on the niche of your brand, you want to give your customers options that work for them and their lives.

Ask your followers or close friends for input on design ideas. They know you best and might have suggestions you wouldn’t have even thought of. That could be turning one of your catchphrases or a quirk you have into a design. You need to think outside of the box if you want your merch to stand out from the crowd. This is going to make your brand unbeatable.

Market Your Merch

Now that you’ve taken the time to build out your merch, it’s time to promote your brand! Let followers know that they can now support you by buying your merch line. Even though it might not seem like a big deal, it is! You took the steps to build your brand and launch your own custom merch. You better put some marketing force behind it.

Have continuity with your shop and socials through brand colors and continuing that aesthetic. Make short videos, do sneak peaks of designs, and have an official photoshoot for your merch. Building a brand is easy when you use Spreadshop!

How to Make Money as a Digital Artist

We know how tough it can be to make money as a digital artist. You can create amazing, quality work day and night, but how do you monetize it?

You need to know who you’re trying to reach with your art. This will make it easier to market yourself and make money in the long run. Build out your socials, offer paid workshops, and even sell your art on custom apparel.

See how you can start to make money as a digital artist!

Personalized Work

One of the best ways to make money from your art is to take commissions. If people love your design style, this is a great opportunity for you to work with them and create something custom. Offer different price points based on design time and consultation services. You set your rate!

Promote this service on your socials and have a link on the homepage of your website so people know this is an option for them. If you don’t have the following or resources to take commissions on your own, use a design service like Fiverr. They have thousands of digital artists offering their services for paid work. Use your design style and niche to your advantage when building your profile!

Get Followers

It’s obviously important to have a presence on socials. But it can be difficult to build up a following. Don’t try to do what everyone else is doing; be true to your own voice. That’s what will really help you grow.

Make sure your socials reflect your personality and showcase what your art is all about. Take people behind the scenes. Show your process of making a piece of art from beginning to end. People love this kind of content and it will help expose you to a whole new audience. It’s important to stay active on these platforms and create conversations that will generate engagement, and in turn, sales.

Paid Courses

If you’re comfortable with being on camera or doing video montages of your work, this can be a lucrative opportunity for you. Workshops are a great way to showcase your art while teaching other aspiring artists the skills they need to succeed.

These workshops don’t have to be overblown or complicated. You make them what you want them to be. If you have an art community in your town, consider doing this as an in-person at a local library or school. This is a great way to not only flex your schools as an artist, but as a working professional. And it looks great on a resume or website, too.

Put Your Art on Apparel

Sell your personal artwork on custom apparel! Print on demand merch services like Spreadshop make it easy for you to upload your art to hundreds of merch products and start selling. You can also customize the look and feel of your site to make it an experience for visitors.

And since it’s print on demand, you won’t need to have boxes of T-shirts sitting in your garage. We take care of the entire production and shipping process for you. You just need to promote your merch on socials, a weekly newsletter, where you can! When you launch your merch with Spreadshop, your customers can get 15 percent off orders for a limited time. So use that to your advantage!

Make and sell your own merch with Spreadshop. It’s FREE!