When you’re building a brand, it’s important to make a strong, positive and long-lasting impression on your audience. One of main contributors to a first impression is your brand’s visual identity. It’s how consumers perceive the voice, personality and character of your business. It’s the component of your brand that can’t be explained through words.
As a shop owner, visual identity is vital. Your shop is more than just an ordinary t-shirt shop, it’s your brand, your business, your passion. Without visual identity, there is nothing specific your audience can associate your shop with. We’ve put together some tips and tricks to help optimize your shop’s visual identity so that first impression is as memorable as possible.
