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Meta update – everything you need to know

Previously, it was easy to simply link your Spreadshop to the Meta Business Suite and essentially set everything up with just one click. Now, you may have to set everything up manually again, but there’s good news, too: control of your account is back in your own hands.

After all, Meta has plenty of benefits for your Spreadshop: you can sell your products directly via the social networks and take a smart approach to running a modern e-commerce business. After all, your friends, family and followers are already on Facebook and Instagram, anyway.

You can also use the platform to reach new customers and expand your brand for free. Functions such as Facebook groups, targeted ads, and special merch drops with time-limited offers for individual products on Instagram can help you do this.

The latest Meta update doesn’t change anything in this regard. We, too, are working constantly to improve Spreadshop. That’s why we’d like to show you in this blog post how you can get the most out of the latest changes in the Meta Business Suite for your Spreadshop.

What’s new?

The latest Meta update gives you back your full flexibility, allowing you to manage settings, changes, updates and your Meta Commerce activities based on your own personal needs. The manual processes let you take a tailored approach to Meta Commerce. You can also manage several shops and product catalogues, which facilitates a personalized and efficient workflow.

Verifying your domain

Before you can use Meta Business Suite, you need to verify the domain of your Spreadshop.

Why is this important?

So you can connect the Meta Business Suite to your Spreadshop.
So you can give specific pages editing permissions for your ads.

How do I create and verify a domain in Meta Business Manager?

Open the Meta Business Suite at https://business.facebook.com/:
Settings > Brand Safety > Domains > Add > New domain > Enter domain for verification
Copy the generated meta tag – you’ll find it after “content=” in the HTML
Open your Shop settings in the Spreadshop Partner Area:
Marketing > Meta > Insert a meta tag
Return to Meta and click “Verify Domain”

Meta pixel

What is a Meta pixel?

A Meta pixel is an analytics tool. It measures user behavior on your website. This allows you to work out how effective your ad campaigns on Facebook are. After all, the tool tracks events such as page views, products added to shopping cart, purchases, scroll depth, time spent on the page, and much more.

When you add a Meta pixel to your Spreadshop, you can track visits to your website and get helpful insights: for instance, on where traffic comes from, which device users are using, and demographic information.

As a first step, then, the Meta pixel helps you analyze your customers. This allows you to create tailored advertising, optimize existing ads and ensure that your campaigns are shown to the correct target audience.

How can I create and add a Meta pixel?

Open the “Meta Business Suite” at https://business.facebook.com/:
Settings > Data sources > Datasets > Add
Create a name for your new data set > Copy the pixel ID
In the Spreadshop Partner Area, go to your Shop settings:
Marketing > Meta > Paste the Meta pixel

Meta Product Feed

What is a Meta Product Feed?

A product feed is a list of products combined with product information. It can be used to display information on Facebook and Instagram. You can use the feed to display product lists and to place ads for and retarget specific users.

Users who visit your shop on Facebook or Instagram can click on the products there and purchase them straight from your Spreadshop.

Here’s how to sync the product feed and create a catalog for your Spreadshop products on Meta:

Go to your Spreadshop Partner Area:
Marketing > Meta > Product feed > Copy product feed
Open the “Meta Business Suite” at https://business.facebook.com/:
Data sources > Catalogs > Add > Create a new catalog > Name catalog
Click Type and select an option that suits your Spreadshop > Create
Choose the options you need for your Shop
In the Commerce Manager, click the following:
Open > Data sources > Data feed > Next > Paste the product feed URL here > Upload

Get started with Meta Business Suite now and take your Spreadshop to a new level with marketing on Facebook and Instagram.

Unleashing School Spirit and Fundraising Success: A Print-on-Demand Merch Guide for Schools

In the ever-evolving landscape of school fundraising and community engagement, custom school merch has emerged as a powerful tool. Not only does it allow schools to showcase their unique spirit, but it also presents a streamlined and cost-effective way to raise funds. In this blog, we’ll explore the transformative potential of print-on-demand merch for schools, emphasizing the flexibility, accessibility, and fundraising prowess it brings to the table!

Step 1: Embrace the Power of Print-on-Demand Merchandise

Print-on-demand (POD) services have revolutionized the way schools approach merchandising. Unlike traditional methods that require large upfront investments and storage space, POD enables schools to create and sell custom merchandise without any financial risk. Here’s how it works…

No Inventory Worries:

With print-on-demand, schools can say goodbye to the challenges of managing inventory. Products are only manufactured when a purchase is made, eliminating the need for storage space and upfront costs. This hands-off approach allows schools to focus on what matters – their unique designs and fostering a sense of community.

Cost-Effective Customization:

POD services provide schools with a cost-effective way to create custom merchandise. It’s easy to upload your designs and place them on products, and the printing process begins only when a product is ordered. This on-demand model ensures that you’re not wasting money on inventory or paying someone to fulfill orders.

Step 2: Designing the Perfect School Merch

The heart of any successful school merch campaign lies in its designs. Engaging and meaningful designs not only instill a sense of pride in the school community but also attract potential buyers. Here’s how schools can craft compelling designs:

Reflect School Spirit:

Create designs that capture the essence of the school – use your mascot, colors, or unique landmarks. Incorporate elements that resonate with students, parents, and faculty, fostering a shared sense of identity. This is essential.

Versatile Product Options:

POD platforms offer a wide range of products, from T-shirts and hoodies to mugs and accessories. Schools can diversify their merch offerings to appeal to a broader audience, ensuring there’s something for everyone.

Step 3: Getting the Word Out – The Fundraising Aspect

Now that the custom school merch is ready, it’s time to spread the word and turn this venture into a successful fundraiser. Here’s a strategic approach:

Leverage Social Media:

Tap into the power of social media to showcase school merch. Create engaging posts with high-quality visuals and share the story behind each design. Encourage the school community to share these posts, widening the reach organically.

Email Campaigns:

Craft targeted email campaigns to reach parents, alumni, and supporters directly. Highlight the fundraising aspect and the impact their purchases will have on supporting school programs and initiatives.

Conclusion: Elevating School Pride, One Merch at a Time

Print-on-demand merch offers schools a dynamic and efficient way to showcase their spirit while raising funds effortlessly. By leveraging the flexibility and accessibility of print-on-demand services, schools can avoid the complexities of traditional merchandising, focusing instead on building a vibrant community and supporting essential programs. So, let the designs flow, spread the word, and watch as school spirit and fundraising success soar to new heights through custom merch.

Show your school spirit with your own custom merch. The time to start raising funds is NOW!

How to Start an Online T-Shirt Business: A Step-by-Step Guide

Are you passionate about T-Shirts and considering starting your own online T-Shirt business? Selling T-Shirts is a profitable business opportunity and makes for a great side hustle. In this step-by-step guide, we will walk you through the essential elements of starting an online T-Shirt business, from finding your niche to promoting your merch. Our goal is to provide you with valuable insights and practical tips to help you build your T-Shirt brand and build a successful online business.

1. Define Your Niche

To stand out in the competitive T-Shirt market, you need to by defining your niche. The key to success: pick something you’re passionate about. If you’re passionate, you’ll put more time/effort into your T-Shirt business and like-minded people will notice. You’ll love what you do AND attract supporters. It’s important to understand the demographics and interests of your target audience. Are you catering to sports enthusiasts, pet lovers, or eco-conscious consumers?

The more specific and tailored your niche, the better you can address the unique needs of your audience.

2. Craft Compelling Designs

The heart of any successful T-Shirt business lies in its designs. Craft compelling visuals that tell a story and resonate with your audience. Leverage design tools or collaborate with graphic artists to create eye-catching and meaningful T-Shirt designs. Ensure that your designs are aesthetically pleasing and align with your T-Shirt business’s identity and values. Find your go-to colors and use imagery that makes sense for your niche.

The podcast The Sad Girls Club knows their audience are young women and targets them with pink, girly and whimsy T-Shirts.

Free Design Tools

3. Optimize Your Online Store

Your online store is the gateway to your T-Shirt empire. Optimize its user interface for easy navigation and an engaging shopping experience. Utilize high-quality images, detailed product descriptions, and seamless navigation. Ensure that your online store is mobile-friendly, catering to the diverse ways customers access your site.

Give your website a “branded” look with specific colors and imagery. Your T-Shirt business will look legit and stand out thanks to these personal updates.

4. Reducing Risks with Print-on-Demand

Minimize risks associated with inventory management and upfront costs by embracing print-on-demand services. This allows you to produce T-Shirts as orders come in, eliminating the need for large stockpiles. Explore reliable print-on-demand providers, like Spreadshop, that align with your business goals and offer a variety of customization options.

5. Develop a Strong Online Presence

Building a strong online presence is essential for success. Utilize social media platforms to showcase your T-Shirt designs and engage with your audience. Implement a content calendar that includes behind-the-scenes content, promotions, and customer testimonials. Leverage hashtags related to your niche to increase visibility!

6. Implement Effective Marketing Strategies

Explore a variety of marketing strategies to promote your T-Shirt business. Collaborate with influencers who align with your brand to reach a wider audience. Implement email marketing campaigns to keep your audience informed about new designs and exclusive offers. This is a great opportunity to push sales and limited edition merch. Diversify your marketing channels to maximize your reach and impact.

Launch your own T-Shirt business today and start earning with Spreadshop.

Make Merch Your Business: From Concept to Customer

Welcome to the exciting world of merch, where creativity meets commerce! Whether you’re an aspiring entrepreneur or a seasoned artist, turning your designs into a thriving business can be a rewarding journey.

Merch is more than just T-Shirts. It allows you to express your creative passion and connect with like-minded people. Even if it’s just a side hustle, it never feels like work.

In this comprehensive guide, we’ll walk you through the step-by-step process of bringing your merch from concept to customer, ensuring a seamless and successful venture.

Conceptualizing Your Merch

1. Define Your Niche:

Figuring out your niche is the cornerstone of your merch venture. It needs to be something you’re passionate about: music, movies, sports, travel, the list goes on. You need to understand your target audience’s preferences, interests, and the aesthetic that resonates with them. You need to craft designs that speak directly to your chosen niche when you make merch.

2. Brainstorming Sessions:

Engage in brainstorming sessions to generate a pool of creative ideas. Consider your audience’s needs, current trends, and the unique perspective you bring to the table. Compile a list of potential themes, motifs, and slogans that align with your brand vision.

3. Create a Brand Identity:

Your brand identity is the essence of your merch business. Develop a brand persona that reflects your values, personality, and the emotions you want to evoke. Design a logo and choose a color scheme that embodies the spirit of your merch for a cohesive and memorable brand identity.

Design and Development

1. Choosing Your Merchandise:

Selecting the right types of products is crucial. Consider the nature of your designs and choose merchandise that complements your brand. Whether it’s T-Shirts, hoodies, or accessories, ensure the quality aligns with your vision. With print on demand, you can sell up to 300 products and store ZERO inventory.

2. Designing Your Merch:

Embrace the make merch mantra during the design process. Utilize design tools like Canva, or collaborate with skilled graphic designers (find the right one for you on Fiverr) to bring your ideas to life. Ensure your designs not only look great on screen but also translate well onto your chosen merchandise.

3. Prototyping:

Get some samples of your products before you launch your merch. Get feedback your friends and family to refine your designs and make any adjustments. This is also a great opportunity to get marketing content for your socials!

Set Up Your Store

1. Choose a Platform:

Select an e-commerce platform that suits your business needs. Platforms like Spreadshop offer user-friendly interfaces for setting up your online store and are completely FREE to use. Ensure your store is optimized for easy navigation and a seamless shopping experience.

2. Product Listings:

Add some detail in product descriptions that tells the story behind each item and your intention with the design. It feels more personal and intentional. Integrate SEO-friendly keywords, including “make merch,” to enhance your product’s visibility in online searches.

3. Pricing and Payment:

Determine pricing strategies that cover production costs and ensure profitability. Print on demand sites offer secure and user-friendly payment options to enhance the customer checkout experience.

Marketing and Promotion

1. Social Media Strategy:

Leverage the power of social media to showcase your merchandise. Create a content calendar and share engaging visuals that highlight your designs. Incorporate behind-the-scenes content with relevant hashtags that appeal to your audience to build a community around your brand.

2. Collaborations and Partnerships:

Explore collaborations with similar influencers and creators that align with your brand. Collaborative efforts can expand your reach and introduce your merchandise to new audiences. Consider running promotions or giveaways to generate buzz.

3. Email Marketing:

Build and nurture an email list to keep your audience engaged. Regularly update subscribers with news about new collections, exclusive offers, and behind-the-scenes insights. Email campaigns are powerful tools to maintain a direct line of communication with your audience.

Fulfillment and Customer Service

1. Inventory Management:

Implement efficient inventory management systems to avoid stockouts or overstocking. Consider utilizing print-on-demand services to minimize upfront costs and reduce excess inventory.

2. Order Fulfillment:

Streamline your order fulfillment process to ensure timely deliveries. Provide tracking information to keep customers informed about their purchase’s journey from your store to their doorstep.

3. Customer Feedback and Iteration:

Encourage customers to leave reviews and provide feedback. Use this valuable input to continually improve your products and enhance customer satisfaction. This is essential for refining your merch based on real-world responses.

Congratulations on taking the initiative to make merch your business! You’ll be well-positioned to turn your passion into a thriving business when you follow these steps and weave the “make merch” concept into every aspect of your strategy. As you progress from concept to customer, remember that adaptability and a commitment to your brand vision are key elements for sustained success in the world of merchandising!

Set up your FREE e-commerce store today and start making money with your own merch.

SpreadApp 4.0 makes your Partner Area mobile

We’re willing to bet SpreadApp is set to become your new favourite app. After all, with the latest version, you can now use nearly every feature and function of your Partner Area on your smartphone.