It’s easier than ever for creators to actively promote and sell products on their YouTube channel.
Selling products on YouTube is nothing new. Unboxings, product reviews and merch drops have dominated YouTube since the early days. An interactive “Shopping button” now makes it easier for your followers to shop directly from your videos.
When creators tag products in their videos, a Shopping button will automatically appear. This directs people to your shop and allows you to focus on selling products instead of directing people where to click.
Creators can now craft better content around their products and showcase what’s special about them on YouTube. It’s more than just promoting your products – it’s about telling a story!
See how you can start selling your products on YouTube.
Link your Spreadshop to tag products
Eligible creators can link one or more shops to their YouTube channel when they go to the Shopping Tab. Once there, simply click the CONNECT SHOP button to link your Spreadshop.
Once linked, you can select the products you want to show on your channel, or let YouTube automatically select them for you. We recommend displaying your latest merch drop or seasonal products here.
Selected products will appear by default in the product shelf and in your channel store.
What’s a Product Shelf?
A product shelf allows your viewers to preview items in your store and shop while watching your videos. It appears below or next to eligible videos.
If viewers click an item, they may get a preview of the item directly on YouTube. Otherwise, they are redirected to the landing page of your Spreadshop.
All channels that have a product shelf and at least 1 item eligible to be displayed automatically get a Store tab on their Channel homepage. The channel’s store shows all the products that are currently displayed in the product shelf.
Tag products from videos and Shorts
You don’t have to create new content if you don’t want to; you can tag products featured in existing videos and Shorts. Access the product tagging tool from the video details page in your Studio.
In the Video details tab, click on “Products” to open the tagging tool and select a product featured in your videos.
Creators can tag up to 30 products on one video or Shorts by dragging and dropping products in the selected product box. Click “Save” to apply tags to video or Shorts.
Tag products from your store on mobile
To tag products featured in existing videos and Shorts from the mobile app, creators can access the product tagging tool from the video details page located in your YouTube Studio.
Creators can tag up to 30 products on one video or Shorts by clicking on the “+” sign next to the product offer. Click “Done” to apply tags to video or Shorts.
Tag products from your store on new videos
To tag products featured in new videos and Shorts, creators can access the product tagging tool directly from the upload flow. On either mobile or desktop click “Tag products” to open the tagging tool and select the product featured in your videos
What your viewer sees
Once creators tag a product, a shopping button will show up in the content, making it more visible for the viewers.
If viewers click an item, they may get a preview of the item directly on YouTube. Otherwise, they are redirected to your store.
Tag products in live streams
Once the live is set up, creators can finish preparing the live stream by selecting products they want to feature in the stream.
At any point during the live stream, creators can pin any of the pre selected products to prominently display it to their viewers
Viewers will see a product list entry point on the chat engagement panel or action bar. Once creator pins a product, Viewers will see featured products prominently as video overlay banners* on mobile (instead of a pinned message in chat).
*The pinned product banner will still be displayed in the chat on desktop.
Check Your Analytics
With this launch we will introduce new metrics in the Shopping tab and YouTube Analytics to enable creators to track their product impressions and clicks.
The following metrics will be available in YTA page in M1:
- Total product clicks
- Impression
- Top performing products by clicks
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To successfully sell products on YouTube, it’s essential to create an appealing channel focused on a specific niche and produce engaging content, like reviews, tutorials, and unboxing videos. Be sure to include clear call-to-actions that direct viewers to your website or store, and add product links in video descriptions. Utilize features like YouTube Shopping and live streams for real-time engagement. Optimizing your videos with relevant keywords and attention-grabbing thumbnails will improve visibility. Engage with your audience by responding to comments and collaborating with influencers to grow your reach. Don’t forget to monitor your video performance using YouTube Analytics and promote your content across social media and your website to drive traffic and boost sales.
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