It’s a new year, and that means it’s time for some new merch!
You can update the look and feel of your shop in just a few easy steps:
Exclusive Merch
If you want to drum up serious interest in your shop this year, you need to roll out limited edition merch designs. Tell your followers they only have a couple weeks or a month to purchase products with a design before it’s gone for good.
You can do this periodically throughout the year and even make your designs timely. Create a Valentine’s Day-themed design for February, or promote an annual summer event with exclusive merch. People like when they can get their hands on something that’s limited edition. It generates that FOMO feeling and can really drive sales to your shop when you put some marketing power behind these designs.
Stick With the Season
While it’s all well and good to have exciting new merch designs, you need to sell them on the right products. Make sure you alternate the products that are displayed on your homepage. Now’s the time to push hoodies and cozy pajama sets. Leave products like water bottles and tote bags for those hot, sunny days.
Your customers might not even realize you sell certain products in your shop. Merch is so much more than T-shirts, and a lot of people don’t realize that. Create marketing materials for your socials that highlight these special products. They might not know what they want until you show them.
Get Feedback
We’ve said it a thousand times, but the best way to know what merch your followers want from you is to just ask them. Be upfront and let them know you need their input on new designs for your shop. Ask them to vote on their favorites in a poll on Instagram, or offer design suggestions in the comment section for your latest YouTube video.
If you want to get your followers more involved, consider running a merch design contest. You can give the winner a small prize and and even send them FREE merch. Your followers will be more likely to buy your merch when they see you care about their involvement. You’ll generate interest in your new merch and creating meaningful conversations with your audience.
We hope these tips inspire you to create new merch for the new year!
Don’t have a shop? Launch your merch shop TODAY. It’s FREE!
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This was such an informative article. Thank you for taking the time to share your knowledge—I really learned a lot from it. Expert Siding Contractors
Love the fresh designs and ideas for the new year! It’s exciting to see how Spreadshop continues to innovate and offer new merchandise options. The new year is a great time for a style refresh, and these new products are perfect for anyone looking to update their shop. Keep up the great work! Concrete Flatwork Lacombe, AB
This is a fantastic strategy! Limited edition merch not only creates excitement but also taps into that fear of missing out (FOMO) that so many drive mad 2 people feel.
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Absolutely! Launching exclusive limited edition merchandise is a fantastic strategy to generate excitement and mapquest driving directions boost sales for your shop.
Happy new year and thanks team
Good ideas, I will try to apply them. Thank you for your interest and support
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