Build Your Brand

Building your brand doesn’t have to be a daunting task! In fact, it can actually be a lot of fun.

When you build your brand, you pick the colors, imagery, and name that best represents the values of your business. Having this visual representation of what your brand stands for helps people put trust in your business.

Once you have a brand that resonates with your target audience, you can easily connect with them and build relationships. When someone sees your brand colors or logo, they know immediately what to expect from your business. This helps to establish brand loyalty and trust.

The benefits of building a brand are endless! Take it from some of our amazing shop owners.

Connect With Your Niche

When you’re looking to build your brand, it pays to think outside the box. You can create a brand identity that truly speaks to your niche or target market, and there are some great examples of brands that have done just that. 

Take Grains and Grit. They’re a baking channel on a mission to teach people how to make bread out of healthy, whole grains. But rather than being generic and basic, they thought of ways to connect with their audience. Like selling a merch design that says “I Knead Bread”. Talk about identifying with your audience!  Another brand that stands out is Curious Maker Lab. This mother-daughter science duo tests all things chemistry, and their brand reflects the nerdy personality of their target market. 

Whether you’re a brand new company just starting out, or an established brand looking to take the next step in your growth, think carefully about who you want to reach and how you can make a lasting impression with them. With the right brand identity, you can capture their attention and keep it. It just takes that creative spark!

What Hues Suit You?

When it comes to brand building, one of the most important decisions you can make is your brand’s color palette. After all, these colors will be a key part of how your brand is perceived by customers and clients.

99 Designs have a blog with tips on how to create a color palette that accurately reflects the identity and values of your brand. Different colors have different meanings and evoke different emotions, so selecting the right ones for your brand could be incredibly powerful. For example, warm tones can evoke feelings of comfort and security, while brighter hues might convey energy or excitement.

Take some time to think about what sort of messaging and emotion you want people to feel when they come into contact with your brand. Then, you can begin curating the perfect color palette to match your brand identity!

Words Are Important

If you don’t have one already, you probably have an idea of what you want your brand name to be.

Start by defining who you want to be as a brand. Who do you want to reach? What do they care about? Once you have this understanding, creating an effective brand name becomes easier. A brand name should represent something meaningful or evoke emotion in order to make an impact. For example, Sips of Crime is a true crime podcast with a passion for good wine, so they combined two things their target audience loves – wine and crime – into one brand name.

Having a tagline can also help give people more insight into what your brand stands for. It should be catchy and relevant to your brand, like “In Bed By Nine”. Maybe you have something you say in social posts or at the end of your videos. You might not even know it’s your tagline until you think about it! And your tag lines can always change over time as your brand evolves.

Remember, when it comes to branding, there’s no one-size-fits-all approach. Your brand will be unique to you so don’t be afraid to get creative and have some fun in the process!

Merch For Your Brand

Once you’ve developed these core aspects – name, colors, logo – it’s time to get creative with promoting and monetizing your brand. Merch is an easy and fun way to do this! 

You can add your brand’s logo or name to t-shirts, hats, mugs – anything you can think of! But why not take it one step further? A great way to make a statement and connect with your customers while promoting your brand is through custom designs featuring yourself or elements from your brand.

Take Lucy Lumen, for example. She’s a photographer and fellow shop owner who created an illustration of herself that perfectly captures her brand identity. The illustration you see above adds so much personality and life to her brand. So why not try something similar? Have fun with it and let your brand shine!  

With the right design, you can build brand loyalty, increase brand recognition, and make additional money for your business. So don’t be afraid to get creative – start designing merch that will help build your brand today!